I am sitting in a cybercafe on the island of Jersey (in the English Channel) after running a seminar on the themes of Beyond Branding. I was here at the invitation of the Jersey branch of the Chartered Institute of Marketing. I'd forgotten what a beautiful and intriguing island this is, and I'm definitely seeing it at its best in autumn sunshine.

I really enjoyed the seminar. I found the marketing people in the audience really got the thinking behind the book - and all could acknowledge a collective exhaustion with the hype of image-led marketing. There was a lively debate and exchange of ideas among people working on brands as diverse as tourism, private banking, electricity and a Caribbean ice cream company! posted by Johnnie M, 2:15 PM  permalink