Or:

   Some examples of the brands given include Fisher & Paykel (innovative) and Karen Walker (global), plus usual suspects (at least down here) of Mainland Cheese (rural).
   It's a pity that the rural element played a part, but I was heartened to see that the sense of community was a strong part—which seems to put New Zealand companies in good stead.
   In my book, these aren't hard-and-fast formulæ, nor do I feel that the rural and foundation items would be useful to start-ups now, but if New Zealand can expand the "sense of community" principle which is supposedly inherent in the people, it could do even better in the global economy. In fact, New Zealand could fill the "ethical void" left by Andersen et al.