and the trouble is these days its quite easy for connectivity audits to determine which half is wasted. Primary reasons for this waste:
budget is being used to build a person's empire - internal surveys make this quite easy to spot

budget has been hijacked to support business case of a supplier; always easy to spot because these suppliers are worst at integrating

budget isnt connected through brand archietecture with the decisions the board makes

Connectivity analysis is one of the cluster of new methods arising from intangibles research now the secret is out of the bag that accounting's metrics separability conflict disastrously with those aspects of a leadership system whose value depends on connectivity


email chris macrae posted by ..., 3:05 AM  permalink