If in all transparency we adopt the system definition of global brand as one that over time benefits every nation (which every nation values as increasing the lot of their people)- I would like to hear whether you think any global brands exist?

My own guess is that there are some people brands that are transparent globally - eg Mandela? But I would love to hear from any corporation that would like to be openly registered here -for everyone to appraise - as a transparent global brand. ...err if some brand valuer has told your global corporate brand its worth billons of goodwill but you can't demonstrate your benefit to any nation, could it be the valuer doesnt have a BA in maths?

More on open source adventures you can have with The Map at 1 (an EU web ) , 2 (a transparency benchmarking web) 3 (in celebrating 2004, Year of Transparency, we welcome free syndication to your web if it is concerned with any of the following tramsparencies:
whether value is being systemically delivered over time to any of the following : nations, employees, customers, business networks, owners
whether the system multiplier the 3 primary governance dynamics of self-organising, hierarchical and open for networking worldwide


PS according to Amazon, Beyond-Branders value ourselves on 7 criteria - do email all of us authors if you see any failure on our parts, its quite a hard cocktail to lead and we would willingly share the burden with other professions which value going beyond on these 7 dimensions
posted by ..., 10:25 AM  permalink