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Beyond Branding is written by members of The Medinge Group

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December 09, 2003

me consumerism - the mispent joy 

Yes mass media robs us of our most precious possession, quality time- and if we dont use the internet to demonstrate that people can organise real-time events that have purpose rather than superficiality, we'll have wasted our last connectivity chance to stand up for humanity

Claremont Professor Michael Csik... (sorry I cant spell his full name) has a nice calculation. A person's competence can be indexed as a percentage of time spent on the joy of accomplishing stuff seen as the exact opposite as the joy of instant self-gratification (consuming at its most image-ridden). This index, probably more than any other factor (including genetics), explains people who do stuff that other humans want from those who don't. We should teach this performance choice to our young before they get addicted to ad-led brands and all the mass media aims to time-steal from you, and from the social/communal spaces you and yours need to grow. To do this we should mix the 2 miracle communal (mediating) tools of our age : Open Space and the internet -- 20thannualsurveyonnet.doc
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