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Beyond Branding is written by members of The Medinge Group

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December 01, 2003

That was the net that was 

On this day, when bloggers are talking about brand- let's consider the exercise of being a brand manager for the net.

What a hell of a job that would be if this paper is right.
http://www.useit.com/alertbox/990725.html
The value of the net has already peaked. Not because of any failure on the parts of more and more people putting their great time and works on it, but because forces are trying to partition its openness faster than any connectivity value all we networkers build.

Unless we teach folk of every age and power why the value multipiers of openness provide people's greatest chance to make the most of our talents, the network age is already over, closed before we all had a chance to play with the greatest invention known to our race.


I believe that some of the most valuable research on networeks is going on here http://www.plexusinstitute.org/news-show.cfm?id=86 but would most welcome your advice on other great links
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