Mine still goes to Starship Children's Hospital in Auckland, New Zealand, when health board chairman Wayne Brown said that branding had no place in a hospital and that it was not special.
   He proposed changing the much favoured, Princess Diana-opened hospital's name, renaming it to a more Soviet-sounding 'Auckland City Hospital—Children's Division'.
   If you want to know the opposite of what Beyond Branding is all about, take note of Mr Brown's words and inhuman approach to branding.
   Back in April, I felt compelled to issue a press release at jya.net/0426pr0.htm.
   It mightn't have been the most serious (as in life-threatening) blunder, but Mr Brown's network-broadcast comments were a series of some of the dumbest comments ever recorded on branding. posted by Jack Yan, 10:42 AM  permalink