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Beyond Branding is written by members of The Medinge Group

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January 23, 2004

Stepping back from the edge... 

I was pointed to the guys at The Edge, by my friend Carole Edrich, a risk guru, examiner and author. I had not been aware of it, but it seems to operate in the same space as GBN.

It seems there is an emerging body of evidence on the historic consequences of individualistic rationalism. Jared Diamond in particular writes beautifully and clearly on the making of bad decisions:

"This question, why societies make disastrous decisions and destroy themselves, is one that not only surprised my UCLA undergraduates, but also astonishes professional historians studying collapses of past societies. The most cited book on the subject of the collapse of societies is by the historian, Joseph Tainter. It's entitled The Collapse of Complex Societies. Joseph Tainter, in discussing ancient collapses, rejected the possibility that those collapses might be due to environmental management because it seemed so unlikely to him. Here's what Joseph Tainter said: "As it becomes apparent to the members or administrators of a complex society that a resource base is deteriorating, it seems most reasonable to assume that some rational steps are taken towards a resolution. With their administrative structure and their capacity to allocate labor and resources, dealing with adverse environmental conditions may be one of the things that complex societies do best. It is curious that they would collapse when faced with precisely those conditions that they are equipped to circumvent." Joseph Tainter concluded that the collapses of all these ancient societies couldn't possibly be due to environmental mismanagement, because they would never make these bad mistakes. Yet it's now clear that they did make these bad mistakes."

Read more at the site...

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