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Beyond Branding is written by members of The Medinge Group

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February 02, 2004

Forget the race for the whitehouse, will the people free themselves from being slaves to the mass media 

The race is on; the big issues multiply (references - 1) add notes to your biggest issue; 2) work out which of 1000 campaigners you need to network with first) that the people of the world want responses on that politicians feel are too big for them to encourage open conversations about

Tell us your bookmarks

Here, Anita Roddick of Bodyshop speaks eloquently

Here the world future council establishes a commission into the future of mass media-

20. Cultural Diversity and the Media
The global communications revolution has given wealthy media owners unprecedented rights to invade our lives with few ensuing responsibilities. We need a debate on how can the dangers of a global consumerist monoculture can be countered while safeguarding the individual right to choose life-styles within sustainable limits. We need to find new ways of safeguarding the values of a free media whilst enforcing the responsibilities of media owners and workers.

What are the best ways of restricting advertising to children? How can ”commerce-free space” in educational institutions be safeguarded? What is the role of the state in supporting and promoting culture? What best practices exist to overcome the digital divide? How can we spread computer literacy be spread without further supporting the global monopoly of a few corporations? In an ever-faster age, how can we protect the slow?

23. Children's Rights
Previous generations have often made large sacrifices to provide a better life for their children. Today many of us are doing the opposite: the interests of our children and their children are being sacrificed for our own short-term comfort, in the expectation that they will somehow find solutions to the many problems we have created.

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