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Beyond Branding is written by members of The Medinge Group

The Beyond Branding blog


September 27, 2004

Which of top 100 so-called brand valuations wont be ther in 5 years time? 

If recent history is our guide, 20 or more

Short reasoning: most use the same defective risk analysis as Andersen did

Longer reasoning available at our associated blog of the 10 Billion $ Mapmaker & Audit network.
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