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November 21, 2004 Changing globalisation forever
It is quite probable- as we demonstrated with some early pilots of million people web- that if we could get the global public sacking of one global brand that is all hot air and worthless on any grounds of humanity or even use (beyond primitive imagery it has invested a century of 100 million dollars of ads in) then all the other global brands would learn the lesson, change their marketing systems around forever : do this by gravitaing around the biggest relaity of their sector's knowledge and future consequences it mediates with greatest matching value to the world's humanity (what the world would unqiuely miss if this organsiation and all the networks of human relationships it interconnects ceased to exist),
-and we then have the chance of spinning a different world of hi-trust for my kid and yours. Now what part of that logic is so hard to understand? Be specific. Don't just tell me I am having a dream. Here are 899998 votes to 1 that my valuation mathematics of intangibles is consistent until you prove otherwiose. I dont want to participate in your nightmares any longer because you will not actually question the whole systemic consequences of what global communications can do in connecting people's goodwill or badwill. This is not the time for ostriches in global marketing's profession. permalink Comments:
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