Beyond Branding

   
Home page
The book
The authors
Updates
Pre-order
Contact us
Beyond Branding is written by members of The Medinge Group

The Beyond Branding blog


November 21, 2004

Changing globalisation forever 

It is quite probable- as we demonstrated with some early pilots of million people web- that if we could get the global public sacking of one global brand that is all hot air and worthless on any grounds of humanity or even use (beyond primitive imagery it has invested a century of 100 million dollars of ads in) then all the other global brands would learn the lesson, change their marketing systems around forever : do this by gravitaing around the biggest relaity of their sector's knowledge and future consequences it mediates with greatest matching value to the world's humanity (what the world would unqiuely miss if this organsiation and all the networks of human relationships it interconnects ceased to exist),
-and we then have the chance of spinning a different world of hi-trust for my kid and yours.

Now what part of that logic is so hard to understand? Be specific. Don't just tell me I am having a dream. Here are 899998 votes to 1 that my valuation mathematics of intangibles is consistent until you prove otherwiose. I dont want to participate in your nightmares any longer because you will not actually question the whole systemic consequences of what global communications can do in connecting people's goodwill or badwill. This is not the time for ostriches in global marketing's profession.
permalink
Comments: Post a Comment
Links to this post

Links to this post:

Create a Link

 

Authors’ and associates’ individual blogs

  • Johnnie Moore’s Weblog
  • Steal This Brand
  • Jack Yan: The Persuader Blog
  • Right Side up
  • Chris Lawer
  • Ton Zijlstra
  • Headshift
  • Partum Intelligendo
  • Goiaba Brazilian Music
  • Detective Marketing
  • Chris Macrae

  • + Add Beyond Branding to your Blogroll

    Add feeds

    Aggregated blogs

    RSS
    WML/WAP

    Old Beyond Branding blog entries


    Add feed to Bloglines
    Add feed to Newsgator
    Add feed to My Yahoo!


    RSS feed from 2RSS
    CompleteRSS

    This page is powered by Blogger. Isn't yours?

    Get this blog via email

    Enter your email

    Powered by FeedBlitz

    Blogroll

    Previous posts

  • 10 reasons why CBS does not deserve to exist in a ...
  • The Open Democracy of Beyond Branding
  • The faith - and brand - of a country ruled by fear...
  • From a surreal landscape
  • America- the brand with 2 opposite promises
  • outsourcing - a beyond branding subject
  • a kerry at hand is worth 200 million in the bush
  • Spot the brand?
  • what queen Juliana knew in 1950s, that global acco...
  • The Corporation comes to town and the band for hum...
  • Beyond Branding bloggers

    Chris Lawer UK
    Chris Macrae UK/US
    Jack Yan New Zealand
    John Caswell UK
    Johnnie Moore UK
    Malcolm Allan UK
    Nicholas Ind Norway
    Simon Anholt UK
    Stanley Moss USA
    Thomas Gad Sweden
    Tim Kitchin UK


    Blogarama

    Webfeed (RSS/ATOM/RDF) registered at http://www.feeds4all.nl


    Listed on BlogShares
    Top of the British Blogs
    Blog Flux Directory

    Business Blog Top Sites


    Feed Digest
    nfeeds.com