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Beyond Branding is written by members of The Medinge Group

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December 12, 2004

Being fair to McDonalds 

I still think Ray Kroc is rolling in his grave in how far this brand slipped from his identity, but I must own up I had an enjoyable experience- perhaps after a hi-conflict meeting I just needed to indulge in the joy of a McFlurry ice cream sundae, but I detected something else- may be you are using some flagship locations around the world to test out new stuff; multi-format testing is what a global frachise can do; ...may xmas spirit be with you in every different wat=y that the human race celebrates this time of the year
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