global ad-led brand's final bust-up? 

Scooping Business Week. Followers of this blog will see that our questioning of the coca-cola brand has now become mainstream Gone Flat. Going, Going - will you get rid of the cost of billion dollar ad budgets in time (you invented the first global brand model without ads, you need to re-find it very fast)

posted by ..., 1:35 PM  permalink

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