This is what I mean by advancement: the flying car. A lot of the brand antipathy out there comes from me-too, same-again products. A brand’s duty is to differentiate, and they have to work harder and harder because products are more homogenized. Brands can regain their respect if products, similarly, do something distinctive. Here’s potential for the next great brand, but I frankly believe the story would have greater verisimilitude if it talked about an Indian, not an American. If anyone’s going to do a flying car, it’s likely to be someone subcontinental. posted by Jack Yan, 3:20 AM  permalink