The Beyond Branding Blog

September 26, 2005

New blog, Swedish style

My good friend Stefan Engeseth, author of Detective Marketing and the upcoming One, has started a blog at blog.detectivemarketing.com. A few of the gems are from his books, but he posts from time to time with his inspirations. Wait a few more weeks and you should be able to download the ﬁrst chapter of his new book.

posted by Jack Yan, 6:12 AM permalink

Comments:

can explain in gist as what DM is all about and how it can be put to useful use.

# posted by

THNQ: 12/08/2005 11:47 AM

can you give your honest opinion about the book

# posted by

THNQ: 12/08/2005 11:48 AM

Thank you for popping by with your question. Detective Marketing and One talk about how to incorporate the consumer movement into planning one’s own brand strategy—a favourite topic of Stefan Engeseth. The earlier book is simpler; the later one is more comprehensive.

# posted by

Jack Yan: 1/01/2006 12:08 PM

My honest opinion: the later book is more traditional in its presentation; the earlier one is fun and can be better thought of as an inspirational, creative guide.

# posted by

Jack Yan: 1/01/2006 12:09 PM