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Beyond Branding is written by members of The Medinge Group

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October 15, 2005

FantasyWealth 

http://fantasywealth.blogspot.com I have started a fanatsy league blog in which the people can vote for which global market sectors most worry them in terms of ending sustainability for our next generation

It will be interesting to see which sectors get the worst people valuation ratings and whether this has any influence on the mediator that large brands are. I will also look to see if there is a correlation between sectors that concern people and those that spend too much money on advertising. After all why would you need to spend a billiom a year on advertising if you were compounding good worldwuide and with everyone who engages with you?
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