Beyond Branding

   
Home page
The book
The authors
Updates
Pre-order
Contact us
Beyond Branding is written by members of The Medinge Group

The Beyond Branding blog


November 30, 2005

Banks, wheelchair users and political correctness 

Let me preface this by saying that I believe those who cannot walk and require deserve independence. And they don’t deserve to be made to feel “different”.
   I was at my local branch of the today, where we were discussing the need to have a counter that was lower, for wheelchair-using customers. This was part of a discussion about how banks had, for a good part of the late twentieth century, treated people like numbers. Only now were many getting back to the idea of as a . (I don’t expect our British banking industry readers to fully grasp this.)
   I asked what they were currently doing with wheelchair users. I was told that a customer services’ officer would serve them individually, often bringing them a deposit and withdrawal slip, and taking care of their business away from the teller counters.
   Frankly, I wasn’t appalled by this. Isn’t this merely an extension of good service—just like how folks used to come out and wash your windscreen and pump your gas at service stations once upon a time, before pumps? I would not think that the few customers who use wheelchairs getting this level of were getting extra-“special” treatment. It’s simply the bank being human and doing the decent thing: serving them to the best of its abilities.
   Comments are welcome, since I do not have a single idea of what life is like in a wheelchair.
permalink
Comments: Post a Comment
Links to this post

Links to this post:

Create a Link

 

Authors’ and associates’ individual blogs

  • Johnnie Moore’s Weblog
  • Steal This Brand
  • Jack Yan: The Persuader Blog
  • Right Side up
  • Chris Lawer
  • Ton Zijlstra
  • Headshift
  • Partum Intelligendo
  • Goiaba Brazilian Music
  • Detective Marketing
  • Chris Macrae

  • + Add Beyond Branding to your Blogroll

    Add feeds

    Aggregated blogs

    RSS
    WML/WAP

    Old Beyond Branding blog entries


    Add feed to Bloglines
    Add feed to Newsgator
    Add feed to My Yahoo!


    RSS feed from 2RSS
    CompleteRSS

    This page is powered by Blogger. Isn't yours?

    Get this blog via email

    Enter your email

    Powered by FeedBlitz

    Blogroll

    Previous posts

  • Branding Theresa
  • How to make the billion dollar ad brand look as li...
  • Imitation is the sincerest form of flattery
  • The brand as buffer: Insidious Fix will emerge str...
  • The World Challenge Brand
  • Guiding each other on journeying beyond
  • Moving global professions through the eye of the n...
  • the final valuation wars
  • We've become obscenely interested in how a transfo...
  • Global Power : Goodwill to all, or badwill to all
  • Beyond Branding bloggers

    Chris Lawer UK
    Chris Macrae UK/US
    Jack Yan New Zealand
    John Caswell UK
    Johnnie Moore UK
    Malcolm Allan UK
    Nicholas Ind Norway
    Simon Anholt UK
    Stanley Moss USA
    Thomas Gad Sweden
    Tim Kitchin UK


    Blogarama

    Webfeed (RSS/ATOM/RDF) registered at http://www.feeds4all.nl


    Listed on BlogShares
    Top of the British Blogs
    Blog Flux Directory

    Business Blog Top Sites


    Feed Digest
    nfeeds.com