This is a plug for
Beyond Branding co-author
Johnnie Moore’s
book, which he wrote with eight others, called
More Space. The book shows that
business need not be a cold, hard place. Amen to that!
Of course we here at
Beyond Branding are happy to plug other books. If one has knowledge, one should share it. Which goes on to why many
newspapers and
magazines are doomed to failure in a world with
blogs and
transparency: painting a world-view where only they and their sister
publications exist, but which no one actually believes. If I want a fictional world removed from reality, I’ll see
The Lord of the Rings.
posted by Jack Yan, 5:40 AM