My
Swedish colleague and spiritual brother
Stefan Engeseth says that
Coca-Cola could stop its monologue approach to advertising and embrace its customers. Plus, he argues,
Coke has been overtaken by
Virgin Cola in one respect: the packaging. It’s not Stefan’s main point but I could not resist quoting him: ‘The shape of the bottle is model[l]ed after
Pamela Anderson who has better curves than Coke. Which contains more plastic is … a hypothetical question at best.’
The post is
here.
posted by Jack Yan, 11:42 AM