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Beyond Branding is written by members of The Medinge Group

The Beyond Branding blog


November 03, 2005

Coke was it 

My colleague and spiritual brother Stefan Engeseth says that Coca-Cola could stop its monologue approach to advertising and embrace its customers. Plus, he argues, has been overtaken by Cola in one respect: the packaging. It’s not Stefan’s main point but I could not resist quoting him: ‘The shape of the bottle is model[l]ed after who has better curves than Coke. Which contains more plastic is … a hypothetical question at best.’
   The post is here.
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