Beyond Branding

   
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Beyond Branding is written by members of The Medinge Group

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November 28, 2005

How to make the billion dollar ad brand look as lifeless as Scrooge's Ghost of Xmas Past 

If you ask customers and societies to co-create your brand's vision for where they want the global sector to enable every locality to enjoy going, then there are so many ways. But focus on 1 : seasoning your brand, a zero-ad budget form of carnivalising the brand through the calendar year peoples want to celebrate

Example Case: Net it with our own personal brands with 0$ budget at Medinge * BB * CBO * WBN

Here is part of the calendar we weave -each year it gets more exciting as other interactive cultures mix and web:

With thanks to Disruptive-Mice op-ed review of Medinge's Seasonal Rhythms:

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