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Beyond Branding is written by members of The Medinge Group

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November 02, 2005

North American car news looks like That ’70s Show 

These clips are not from 1975 but from yesterday’s Globe and Mail:
Toyota Canada Inc. outsold Ford last month and came within a whisker of nudging the Chrysler group out of second spot.
   Sales of Civic compact cars by Honda Canada Inc. totalled more than sales of Ford and Chrysler passenger cars combined.
It’s not just about the wrong type of , but about that have failed, consistently, to look after customers anywhere nearly as well as the Japanese companies’. While SUVs were doing well, customer service wasn’t job one among the US Big Three. Finding ways to create more fuel-efficient vehicles was not on the radar. Meanwhile, in a repeat of 30 years ago, the Japanese were making cars that spoke to consumers’ interest in long before gas prices hit a new high. They might not have thought would ever become mainstream, but they have been rewarded with good karma. itself might have been able to overcome the bad karma of being part of the Japanese war machine in the 1930s. (Honda never was.) Both are poised, once again, to win a new generation of consumers.
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Comments:
I completely agree. For a while now I have thought that the hybrid pioneers would be capturing the market. One could say it was almost inevitable.  
Excellent point, English Guy. A good deal of it, too, is the same American automotive obsession toward larger and longer—it worked in the 1950s, the 1960s, the 1980s and the 1990s; but every now and then there’ll be a crisis that shakes them back into line with the rest of the world. We will have another 10 years of American cars looking ‘European’ and downsizing (e.g. Mercury Milan, Chevrolet Cobalt) before it all goes horribly wrong again.  
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