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November 19, 2005 Wellington uses ratepayers’ money to state the obvious
Tonight, I spotted a Google Ad for Wellington City here in New Zealand—telling us that we could reach the official site via www.wellington.govt.nz. This is as futile as telling a Californian that
The site itself does not strictly tie into the city’s branding, as far as I can tell, which included expenditure on licensing a font family, a German design called Fago, for an outrageous sum. I smell something rotten, and have since filed a complaint—but regardless, it shows that you shouldn’t just throw money at advertising, especially for a site that has little connection to the rest of the city’s marketing. Unless the City replies and tells me that Google is now giving away ad space. Sometimes, not advertising is a more sensible promotional idea if it looks like you could offend those whom you are promoting. It’s the old lesson about ensuring that your internal and external audiences are on the same page. permalink Comments:
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