Some folks might think this entry is sacrilegous, but it’s an idea that came to mind today. We’ve probably had entrepreneurs offer a collection of religious books—the Tanakh, the Buddhist scriptures, the Bible, the Qu'ran—together. But I feel that if confronted with this series, one would read them individually and, consequently, some would rank one above the other. How come we don’t take the individual chapters, and instead of putting them in to their original volumes, group them all chronologically?
   Assumimg they are all the word of God, as each religion believes them to be, then we would see a natural progression of His earliest teachings to his latest.
   I have friends in each of these major religions. They are not the only religions, but I use them for convenience and because most people can identify them. But they are all my friends. I do not rank one above another. I value my Christian friend as much as my Muslim friend. They are both devout. They believe their religion to be based on the word of God. Those who are too die-hard in any one religion will admit the other is right are often prejudiced out of ignorance: they do not know what the other holy books have in them. I certainly qualify on that count. I only have a passing acquaintance of the religions I was not raised with.
   And if there are folks who are opposed, then I ask why? For if you feel your religion is the true one, then surely someone reading this volume will discover that anyway? I’d rather we work our differences by letting individuals make up their minds.
   We have come to a stage in human history where we are more global, more inclusive, anyway. This blog is read by people from all over the world. For those who don’t like exposure to other religious texts, then they are still served by their own. But for those who have an open mind, who might not have even chosen a religion, or even have a historical appreciation for ancient writings, then this seems like a logical collection of texts to do for the 21st century. I am not advocating that any book be replaced. Not at all. Just a different way of compiling it, no different from making them digital or dividing them into separate volumes, which we already do, just not across religions.
   What does this have to do with branding? Probably not a lot, but just as there are multinationals with global codes of conduct and branding manuals, then why have religions not come together to do this as the outward manifestation of the human brand? After all, one thing all religions, all peoples, share is the desire for peace. It might be time to show it. posted by Jack Yan, 10:49 AM  permalink