Had a lovely chat to Johnnie Moore this morning—great to be in touch with another Medinge Group member and Beyond Branding author. When I look back at my nearly four years’ involvement with the group, the thing that impresses me most is the connections have endured. We are all involved in branding in a deep way, but what really connects us is the humanitarian aims that resulted in BB, and impact our everyday work. Many of us genuinely became friends.
   Johnnie’s latest trip to New Zealand is a flying visit and he’ll be back in winter soon, so we won’t get a chance to meet in person this time. But no doubt we’ll catch up somewhere on this planet—Medinge’s exclusive but worldwide membership means there are plenty of places we can go to in order to grab a coffee and chat to a local. And, of course, discover the next grand development in branding and, dare I say it, humanity. posted by Jack Yan, 10:16 PM  permalink