I see Julia Roberts has signed on to be the new face of Gianfranco Ferre. And I’m sure I didn’t dream an email from one of my staff that Jerry Hall is the face of erectile dysfunction. A face is necessary, but with the decline in celebrity-oriented magazine sales as the public gets sick of them, is this a good move? Ferre might feel Roberts is the right personification of his brand, and if so, I withhold my criticism.
   Whatever the case, houses need to be very careful about whom they select in an age when they need to seem closer to consumers, not more distant from them. Fortunately, Julia Roberts isn’t conventionally (read boringly) beautiful, and has had a role like Erin Brokovich—and thus may find greater affinity with independent women out there. posted by Jack Yan, 9:09 AM  permalink