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Beyond Branding is written by members of The Medinge Group

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December 23, 2005

To any city, do you have a social preneurial hub that's as collaborative as Rio's 

Use Rio's Catalytic Communities as a benchmark. We need social spaces where community preneurs can define projects peoples need from the grassroots up. Strangely that's become an oposite dynamic from most .gov and even most NGO (Non government offices) that plans top down. Rio goes a step further: it not only provides a social space for people to communally identify and develiop projects, but thaose which breakthrough it catalogues for collaborative use by any community with a parallel challenge. Hubs can therefore evolve to be one of the leading contributirs to Project 30000.

Personally, I recommend the number 1 catalyst needed know in any city brand with a collaborative future is to open up social spaces; hubs are a great model for anyone's social network; and they doevtail nicely with such emerging exponentials as microfinance, sustainability investment and electronic jam's such as habitatjam sponsored recently by Canada. You can see that the social and networking search for collaboration knowledge city numbers 20 million...
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