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Beyond Branding is written by members of The Medinge Group

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December 21, 2005

To DC is green the new red, white & blue? 

In a Charlie Rose interview last night, author Thomas Friedman was asked: why's your book The World is Flat (a short history of the 21st C) selling 1.3 million books. He said: on reflection, I believe your parents and my grandparents knew that life in the USA was getting better overall: that their children would have a better life than them. Today, everyone is starting to doubt that.

His interview closed with the question: if Bush & Cheney asked you to summarise what you know from surveying people aroumd the world what you say. "We need an energy startegy, not for the last 90 days but for our futures. The first country to collaborate with China in developing green energy breakthroughs will win-win-win. The reason I say this is that China's need is most urgent. In continuing its growth exponential, it will be the first to suffocate if carbonised energy is all there is. Gree, Mr President, is the new red, white & blue; and just as Nixon needed his China breakthrough for his legacy, your's could be wonderful now if you could boldly go green.

Anyone for debating this at Club of DC or Entrepreneurial Revolution (where my dad's 1984 prediction was that America would need to change economics in a way that would unit 2 million global villages as the 5th preneurial revolution of humanity becoming networked & paradigm shift of death of distance)?
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