I started blogging here regularly in May 2005, though the few of you who have been coming here from the beginning know that I first surfaced in 2003. In fact, I set up the look and feel of the blog to match the rest of the web site and the book, Beyond Branding—for what use was preaching branding if we could not practise it ourselves?
   Johnnie Moore blogged here most in the early days before setting up his own blog, which has established him as one of the top branding bloggers in the world. Chris Macrae has probably written the most posts, though he and I are probably tied if we were to begin counting from last May.
   John suggested back in May or June that I should set up my own blog, but I was adamant I would not. He reminded me again when he was in New Zealand during the end of December, because I had probably blogged a lot more than I had planned.
   The question is: should I? I like blogging, but it’s only an extension of the online publishing I had done for over a decade and a half. The fact this blog remains current is one reason it’s in the top 10 for the Google search for branding. Perhaps more to the point: am I enough of a tosser to write about my world of branding, consulting, media and how to save the world, and does anyone give a darn? And does being an own-brand blogger enhance ‘Jack Yan’? Am I a Johnnie Moore or a Gaping Void?
   I’d like your input, before I branch this post off into a philosophical rant in the realm of personal branding and whether blogs can enhance your reputation. (Hmm, do they?) posted by Jack Yan, 5:41 AM  permalink