Coke was it 

Grant McCracken blogs how Americans are buying Coca-Cola made in Mexico, because it is a more authentic expression of the Coke brand. There, unhampered by the downfall of Coca-Cola Classic in the United States, Americans are able to get their hands on ‘the real thing’. But Coca-Cola in the US is not happy that consumers are indulging in their brand and seeking authenticity. An opportunity to enhance the brand, the connection between Coke and freedom during World War II, and a global reputation has been missed. (Read more here.)

posted by Jack Yan, 10:33 AM  permalink

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