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Beyond Branding is written by members of The Medinge Group

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January 04, 2006

Conversation 2 -World's Most Scary Brand of 2006 

We goodwill marketers, who connect profitability and love of every human culture and race, should know some things from recent histories of organsiational systems 1 2 and leaders who power over them. We should look at the 50 most powerful organisations in all the world, and vote annually (if we cant manage it more often )on the that one which could do compound so much better lives for humanity than what it is currently spinning . And I am not asking this so that the company becomes a worse investment by pensioners and societies' other true investors, entirely the opposite.

This year my vote would be for Wal-Mart as most scary brand. All the evidence an economist of expoentials ever needs was presented on American television Frontlines program last night. Make a list of every global market sector whose future Wal-Mart as world's largest corporation has predominant power over; then picture what its vision is; lower the cost of all the producers, never innovate, never be concerned for the greatest risk to the earth or human lives whioch evolution of that sector colaboratyive guards. Wal-mart is whatever is the least green color in all the world's futures. Either Wal-mart gets over its own conflict of being obsessed wth ever lower cost - and every new kind of global slavery that means through time - or its futture to everyone is worth nothing. If you are investing in people's pensions, take your money out of Wal-Mart until or unless it gets over always low cost as the only way it influences any sector it has global leadership influence over.

And the Queen's courtiers could script a letter for her to send to Arkansaw- tell us one way in which you are commited everuwhere you go to help prevent humanity turning on istelf, dear dear walmart

And we will have another go at million person webs now that pledgebank exists. I will get back to you once I have trialled a million people web for looking after wal-Mart's better nature and thye survival of the human race, because that is always what precventing the worst of global power has needed to care about transparently in the 22 years our senior economists have been tracking it 1 2 3
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