New Zealand company Rakon has made the world’s smallest GPS device, no larger than a baby’s fingernail. I say good on Rakon’s Robinson family, and the media and government have championed the firm—but I wonder why it’s not yet in the public consciousness.
   Rakon is everything New Zealand says it is: independent, innovative, individual. More of these brands, please. For the sake of the nation brand, and the national economy, brands like Rakon, which represent where New Zealand wishes to go (away from commodities, and toward intellectual property), need as much support as its sporting teams by the mainstream. Young people need to be told that it’s OK to be science geeks and tall poppies. posted by Jack Yan, 11:11 PM  permalink