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Beyond Branding is written by members of The Medinge Group

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January 23, 2006

valuation of the western megacity brand 

After tens of years of debates it has becpme clear that the future value of any well-off Western city can be expressed as v ~ V1*V2*V3*V4*V5 (*other?)

each of these indices is based around 1 - being your as a metacity value today
if any index falls to 0 it means that your city's value is heading down to nothing as surely as if it had been nuked or plagued

we are not certain whethere the indices vary in rich East or Southern cities; and we do know they vary for poor cities and underdevelped countries. Still it does eem to be worthwhile understanding this first benchmark on transparent valuation of meta-cities if you want your kids to have as good a chnace of growing up in a city you love as you did. And if these indices are incovenient for any bureucrat because they connect what he has previously been told that comeptitive startegies separate, well its time you and your modes of governance and professional advisers openly learned superfast to be one of the people again isnt?

v1 Who in this city has the world’s greatest admiration for networking ethics, and valuing humanity- and how does she or he influence change in the way economics is studied, reported and future markets are innovated, structuredExample London – probably Queen Elizabeth 2 – Is Globalization turning Humanity on Itself. Let’s wave ethical leadership debates out of St James CEO clubs, captains of leadership honors and beyond

v2 What media and schools of learning has this city for propagating the change waves humanity need to be sustainable. Probably the BBC (a hundred billion dollar investment in world service through my lifetime) and out of aldwich it could change the London school of economics until it fits with Delhi’s if it dared raise public debates and do documentaries inquiring around the queen’s end of 2000-2005 big question.

v3 How do the people open space – around the Quakers space for 1000 to debate or through simpol or in memory of Colin Morley and by helping the peace activists of other types of world social forum get the stage at Royal Society of Arts or wherever London’s most influential people to people stages are

v4 Where do social hubs keep logging up projects as they emerge for community-up experimentation and once they work open sourcing to any global village that needs them – Islington’s Hub is one cultural creatives example, as are wherever Josef Coates Davies and youth networks parting. How do we get microfinance or other ways of investing in these project hubs given that neither governments nor NGOs sem to wish to start such budgets up. How do these hubs also become main virtual gateways in the future’s googles or peoples world or plex software that London’s espian co-creatives have progressed to potentially world class standard.

v5 What confidential cafes do people meet who have a lifelong commitment to changing corruption in another poor country they belong to by upbringing or other passionate duty of care. How do they connect what worlds safely and transparently and sustainably in the deepest of conflict resolutions. How do they make sure that any activist networks they spawn are led or nurtured as much by women’s styles of governing as menThe odd thing is that because of the UK’s constitution as world’s largest Kingdom, first repentant empire and largest owner of public broadcasting, as well as the open sourced English language which makes it natural for worldwide networks to have an active branch here, British cities probably have more responsibility to lead this collaborative networking for humanity in 2006 than anywhere I can yet find. Of course I for one - and my guess all Londoners - will be delighted to be told your country has ever more human ways of connecting, so we can pass the baton on to the Peoples Olympics of 2012 if not earlier.
chris macrae wcbn007@easynet.co.ukhttp://clubofcity.blogspot.com http://clubofvillage.blogspot.com http://project30000.blogspot.com http://entrepreneurialrevolution.blogspot.com http://deathofdistance.blogspot.com http://kmeurope.blogspot.com



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