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Beyond Branding is written by members of The Medinge Group

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January 20, 2006

What makes a great leader? 

I’ve taken a quick glance—quick as it’s 3.18 a.m. here—at David Pollitt’s summary of articles at the Emerald Insight site, where he writes:

Something of each of these approaches is revealed in leadership author ’s five-level model of leadership. Collins focuses on the characteristics of a level 5 leader, whom he defines as ‘a person who builds enduring greatness for the through a paradoxical blend of personal humility and professional will’.
   Collins argues that good leaders ‘care more for their and its work than for themselves, are willing to take when things go wrong and give credit to others when things go well, and have an overarching for the organization but also pay attention to small details’.
   This alternative model of leadership clearly has much to commend it.


   Jim’s stuff always makes sense and he doesn’t spend his books writing supercilious wank. I have to say I am interested in this—the full interview is in Training Journal, September 2005. And as we know, great have strong , so this is relevant to us. Brands, too, need vision. I can see parallel after parallel between our and work, and Jim’s work on leadership.
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