Beyond Branding


Simon's chapter (with Sicco van Gelder): Branding for Good?

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"Beyond Branding" is written by members of The Medinge Group

Simon Anholt

Simon Anholt advises around fifteen governments on public diplomacy and nation branding, often in partnership with the United Nations. The Economist describes him as "one of the world's leading consultants to countries that wish to build global brands."

He is founding editor of the quarterly journal Place Branding and Public Diplomacy, and the author of "Brand New Justice" and "Brand America". He also produces two major global surveys, the Anholt Nation Brands Index and City Brands Index.