Beyond Branding



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"Beyond Branding" is written by members of The Medinge Group


Speaking gigs by BB authors...

Ian Ryder is speaking at the Swedish Institute of Economics on Aug 24th and is the International Keynote Speaker at Brandscape in Sydney on the 29th Aug. He also speak at the Oct 19th Business-to-Business Brands Forum 2004 in Earl's Court Conference Centre London

Simon Anholt will present 2 sessions on "Themes and Perspectives in Public Diplomacy" at the ECPR International Relations Standing Group Fifth Pan European Conference in The Hague, September 9-11. He'll keynote at the Swedish Marketing Society's annual "Tendensdagen" in Stockholm on 14 October and at the Annual Brand Summit "Marka" in Istanbul on December 2-3.

Jack Yan will be at several symposiums and speaking events for AGDA in Melbourne (August 3) and Adelaide (August 5)

Nicholas Ind is giving a speech at the Austrian Fundraising Conference 2004, Vienna on Branding and Fundraising, October 7th

Julie Anixter is speaking at Brand ManageCamp on Nov 11 in Philadelphia on Leading the Brand Experience: Inside and Out.

Sicco van Gelder is talking on Global Brand Strategy at the Russian Marketing Managers Seminar at Medinge (23-24 August. He's the keynote speaker at the Brand Nigeria conference 5-7 September in Abuja. He's speaking at the conference The Journey from Trademark to Brand Equity in New Dehli 22-24 November.

Johnnie Moore and Chris Lawer will be taking part in a panel discussion on the nuisance value of direct marketing at The DM Show in London, October 26th.