Beyond Branding


Julie's Chapter: Transparency or Not? Brand Inside:Brand Outside

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"Beyond Branding" is written by members of The Medinge Group

Julie Anixter

Julie Anixter is an author, speaker, designer and educator committed to positive change for organizations an and individuals through design, branding and innovation.

She is the Strategic Director of Lipson Alport Glass & Associates, a brand marketing and design consultancy headquartered in Cincinnati, Ohio, where she leads the company's consulting efforts working closely with clients on a wide variety of brand and design projects including naming, brand positioning (rBT), new product development (InnovationStream®), Strategic Brand Research and Consulting, and Brand Inside:Brand Outside™ (BI:BO), a holistic approach to total brand alignment.

She also manages the tompeterscompany!-LAGA Alliance, which brings organizational development and training capabilities to total brand alignment projects. Her background blends twenty years of corporate brand design and strategy, helping organizations develop and implement brand strategy across all media, as well as the marketing and deployment of new brands. Prior to joining LAGA, Julie served as Managing Director for the tompeterscompany! where she worked closely with Tom. She was part of the development team, with Tom, that created the Brand Inside:Brand Outside, WOW!Projects™ , Professional Service Firm Thinking and Brand You Consulting and Training Practices that have been used by organizations as diverse as Fidelity, the US Navy and Ian Schrager Hotels.
Prior to joining in May of the tompeterscompany!, Julie served as the and the director of employee development for Equity Office Properties. And chief learning officer at Anixter Inc. Julie holds a masters degree from the University of San Francisco, and is completing a second masters degree in the Institute of Learning Sciences at Northwestern University. She can be reached at