Beyond Branding


Tim's Chapter: Sustainability

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"Beyond Branding" is written by members of The Medinge Group

Tim Kitchin

Tim is a communications consultant based in Kent, England. After graduating in modern languages from Clare College, Cambridge he trained as an accountant, before entering the world of corporate public relations. He has been a director of several major international PR consultancies, but launched out as an independent conultant in 2001 to focus on multi-stakeholder communications strategy within complex environments.

He workes closely with management consultancies, and communications consultancies on planning and strategy issues and is a non-executive adviser and equity holder in several emerging technology companies. Tim developed the concept of brand learning, which codifed the ways in which corporate brands serve as a catalyst for corporate evolution. He is co-author of Managing Corporate Reputations (Kogan Page 2001).