Alan's Chapter: Brand Narcissism

Alan Mitchell

Alan Mitchell is a business writer, a contributing editor to Marketing Week. He is a former marketing correspondent of The Times, editor of Marketing magazine and author of the Financial Times report Brand Strategies in the Information Age.

He's the author of Right Side Up (Harper Collins Business, 2001) and The New Bottom Line, with Gerhard Hausruckinger and Andreas Bauer (Capstone Wiley, 2003)