Beyond Branding


From Johnnie's Chapter: Authenticity

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"Beyond Branding" is written by members of The Medinge Group

Johnnie Moore

Johnnie is a marketing consultant based in London. He is particularly interested in bringing human qualities back into business and works to help organisations market themselves with integrity and authenticity.

After studying philosophy and politics at Oxford he worked as researcher to Lord Sainsbury before going into advertising. He formed his own consultancy in 1988 and has worked with a range of brands, particularly in the financial services sector. He has also worked with many of the UK's largest independent schools to develop their marketing.

In recent years he has trained in practial psychology and completed a post-graduate training in humanistic psychotherapy. Other training experiences include firewalking and learning to fly floatplanes into (and, even more helpfully, out of) lakes in British Columbia. Like Denzil Meyers, he is a founder member of the Association for the Advancement of Improv in Business (AAIB).

As well as writing for the Beyond Branding weblog, John also maintains his own weblog at his main website,