Beyond Branding


Jack’s chapter: The Brand Manifesto

Home page
The book
The authors
Contact us

"Beyond Branding" is written by members of The Medinge Group

Jack Yan

Jack founded Jack Yan & Associates in 1987, one of the earliest virtual companies, with bases and representatives in over a dozen countries worldwide. In the late 1990s, he examined how brands and business performance were linked, discovering the best practices of organisations that he now applies to his company's clients. His branding research has included work on the success factors of cross-media brands.

Among his company's interests are business consulting, imaging, software and media, including the fashion magazine brand Lucire. He writes on topics, ranging from branding and business responsibility to fashion and typography, in numerous publications worldwide and is a regular international speaker.

Jack has a passion for individual freedoms and global harmony, and works with networks focusing on business responsibility and ethics.

He holds two business degrees and a law degree from Victoria University of Wellington. His personal site is at