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November 30, 2005

The Argumenative Indian begs to disagree with BB, world's most valuable brand is... 

Here is a sample of the posts at our sister blog BrandsIndia , compliments also to Sen whose argumentative metaphor our friends celebrate through all the commonwealth's trust-flow

By any standards of the economics school of future exponentials (which grew the Economist between 1950s-1980s0 and valuetrue auditing, Google has become the world's most valuable brand

But only while it returns 100 fold more to societies worldwide than it does to investors (who temselves are on the best large company stockmarketed exponential of this century to date)

Google's sector is the future of the net as transparent economics multipier for all societies at once

This is quite a co-creative opportunity. So where might you tour first to understand it:
1 Prime Minister Singh's 50 year economics on why nations must not compound underclasses in a globally networked world of waves

2 Prahalad's cases on why people at the bootom of the pyramid are as preneurial as the other 4.5 billion beings if they are goven an open chnace to co-create and sustain, not left digitally divided by global empires or local dictators of top-down that fail to understand context systemic "gravitational" needs for bottom-up

3 Global Reconciliation Network which linked its annual conference in Delhi Dec 2004 with chief guest as India's minsister of Public Broadcasting & Techology, whose members hope to return for the Gandhi centennial in 2007, and who applaud the first nationwide meeting of Nomads convened in Delhi earlier this year

4 After this we all at CLUBofNET maybe need to learn how to get networking- ask what is doing in every politely deep way we can find; ask omidyar for links; tell us if clubofnet misses any guided tours to humanity from your neck of the woods; lobby DD and BBC to get together to do a 30000 projects for humanity tv treality show- the globe's heavens knows there are so many wave lessons from this first 5 years of century 21 that we need to make the world's largest 1000 corporations joint apprentices of by inspiring them with what water and other angel networkers do. Now the world's most valuable brand is the commons one of the internet, and the best that 6 billions can collaboratively multiply. Have fun by being the greatest for all the community around you, both tied by geography and flying now by net.
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world's most valued brand in 2006 

clues: will be networked around what 6 bilion beings want most and co-created

Background: back around 1990, when the extreme opposite tribes to BB like Trout & Ruies were still decrying line extension as a sicknes and corporate brand linking an impractical goal; and accountants were seapating out every brand vakluation thus divorciong brand's from leadership architecture (a terrible maths mistake still committed today because of the balance sheet's addiction to separability instead of connecting goodwill)

in surveys of most valued brand, it seemed evident that while Princess Di was on te world stage the Royal Family was Britain's and up there inany word 10 of the commonwealth

It was only a small step to infer that national brands had become the biggest equity conferers - in those day the USA (decimated in the last 5 years), even then China on an up, and japan remaining a special favourite for quality

but then as future historians in the 80s including my father had predicted, around now nations fell from valuation revelance as newtorks smudged every valuation wave (a few brave souls have been writing academic updates of this -eg Gorbachev's State of the World Forum)

anyhow, it seems then that 2006's brand involves the media newtork job of transparently letting 6 billion people be the jury

here's a blog brand seeding that
-doubtless colaboration media need to sew this seed in ever land simultaneous : why not BBC world secrive and google, we might ask, and how about you dear reader?

a bit more background is at (100 crises to resolve as valuable brands)
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Banks, wheelchair users and political correctness 

Let me preface this by saying that I believe those who cannot walk and require deserve independence. And they don’t deserve to be made to feel “different”.
   I was at my local branch of the today, where we were discussing the need to have a counter that was lower, for wheelchair-using customers. This was part of a discussion about how banks had, for a good part of the late twentieth century, treated people like numbers. Only now were many getting back to the idea of as a . (I don’t expect our British banking industry readers to fully grasp this.)
   I asked what they were currently doing with wheelchair users. I was told that a customer services’ officer would serve them individually, often bringing them a deposit and withdrawal slip, and taking care of their business away from the teller counters.
   Frankly, I wasn’t appalled by this. Isn’t this merely an extension of good service—just like how folks used to come out and wash your windscreen and pump your gas at service stations once upon a time, before pumps? I would not think that the few customers who use wheelchairs getting this level of were getting extra-“special” treatment. It’s simply the bank being human and doing the decent thing: serving them to the best of its abilities.
   Comments are welcome, since I do not have a single idea of what life is like in a wheelchair.
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November 29, 2005

Branding Theresa 

As regular readers may know, Beyond Branding's inner circle contains some of the most missionary mentors on personal branding. I would like to ask them, as well, as you a question

Contextually my heart has been almost broken at least 10 times this year. I have met and heard the story of a preneurial Theresa, Mother, Sister, Brother, Daughter -and how every funding agency and government support has rejected them more times than Peter ignored Jesus.

Would we even recognise a Mother Theresa starting up today even if she was working 24 hours a day with all the love and devotion a great human need needs? And if not, what is it about globalisation that has spun so viciously, and will we ever turn the system round. The day the world denies its interest in sustaining Theresas is the last orders for future generations.

Ground Control to....
I am hopeful someone will emerge but it is worth noting that the people who are getting attention don’t deserve it. I point to celebrities who are famous for doing nothing and making no contribution to the planet—they surely are those who have the level of fame that should be transferred to future Teresas. Those who are famous who eventually make good—celebrities promoting Tibet come to mind—at least understand that with their position comes a level of responsibility. Even Angelina Jolie deserves respect for her Unicef work on this matter.  
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November 28, 2005

How to make the billion dollar ad brand look as lifeless as Scrooge's Ghost of Xmas Past 

If you ask customers and societies to co-create your brand's vision for where they want the global sector to enable every locality to enjoy going, then there are so many ways. But focus on 1 : seasoning your brand, a zero-ad budget form of carnivalising the brand through the calendar year peoples want to celebrate

Example Case: Net it with our own personal brands with 0$ budget at Medinge * BB * CBO * WBN

Here is part of the calendar we weave -each year it gets more exciting as other interactive cultures mix and web:

With thanks to Disruptive-Mice op-ed review of Medinge's Seasonal Rhythms:

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Imitation is the sincerest form of flattery 

Today, Karen went on sale in —no relation to Karen magazine in the UK. It’s a pleasant enough magazine, and I am not going to launch into any negative criticism because I know how tough it is to do a première issue of a consumer title. Actually, it’s quite good: nice stock, reasonably good shoots, no typos as far as I can tell, and a welcome breath of fresh air in a dominated by titles well past their sell-by dates. The Helvetica is neat, almost de rigueur in the fashion market since played around with it in the early 1990s. It reminds me a little of Jane, another magazine named for its boss, and treads that edgy zone between a traditional and the “street” market.
   But two things are worthy of note: the appearance of a URL at the footers of each page that doesn’t work (; and a sense that it is following our lead. The media kit’s message has some similarity, but most telling is the spine.
   I was not the first publisher to put a URL on page footers, but I don’t know of many magazines in New Zealand that do. There’s my (obviously because it began online and this is a link to its origins), and now there’s Karen. But I probably was the first down here to insist on a spine, where the words run upwards, for two reasons: we would some day be publishing in (well, we already do); and the upward-heading type symbolized the upward trend of the magazine.
   I welcome the new title and look forward to seeing it develop. I hope it establishes a character of its own. For a must be , as the first rule of . I can’t claim monopoly on these devices—goodness knows I was inspired by some features that I liked from rivals—but it’s the second sign that I have had that my decisions might have changed women’s consumer in New Zealand. It’s a pity that I haven’t inspired the same rush toward in publishing that Lucire stands for; but it’s still nice having created a .
Now that I have bought one, I am finding the typos …  
mate,keep flattering yourself  
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November 27, 2005

The brand as buffer: Insidious Fix will emerge stronger 

If a is so connected to an active co-founder, can it weather the damage by the other co-founder when he faces ’ charges and is spending his days in prison?
    label ’s Jason Crawford is currently in jail on cannabis cultivation, and today’s news brought more gloom as One News reveals that he is now being investigated regarding stolen property.
   I’m not going to join in with any opinions about Mr Crawford, as I only met him once in 2001. I also think extremely negatively toward illegal drugs, but he’s innocent till proven guilty. I do know Insidious Fix makes good , and he and co-founder Kylee Davis make some of the most creative knitwear out there. He’s probably being targeted by the because he has a . It sells .
   ‘Fix’, as it is commonly called by the initiés, also put on the best show of the most recent . For every Jason Crawford, there must be dozens of others with drugs’ charges who don’t make the news. It’s good ol’ at play.
   But the inquiry for us is whether Insidious Fix can survive. Every indication is that it will. Ms Davis has been the party doing the interviews, commenting on design, and she seems to be the stronger driving force behind the company. Davis issued a statement about how one’s character is tested through difficulty. Crawford, meanwhile, distanced himself with a well publicized . , including myself as a fashion publisher (one of my many hats), have said that we are behind Davis and Fix.
   The brand will emerge untarnished for several reasons. It has a following. It has not really put a foot wrong in its business dealings. It is seen to be a promoter of . A sense of justice may see more people rally around the company, as there is not a single sign that profits were ever used at a personal level. The moves made by Crawford and Davis have been quick and sensible as the news broke and the troubles increased.
   Fix will expand as planned—I interviewed Davis some months ago—and hit its targets. If anything, this is one example where Fix’s profile will increase and Davis should reap the rewards.
   But what next? Should Fix engage in some form of additional programme? For once, I might have to say no. Davis is already herself with her dealings and anything other than “business as usual” would be regarded as a exercise, particularly by the followers of Insidious Fix, who see through them easily.
Postscript: it’s important to remember one fact, which I was unaware of through television news coverage. The building which housed the alleged drug-growing operation was not even leased by Insidious Fix. However, access could be made through a building that Fix leased. Until we get information from the police investigation, there’s no justification for the media to act as though Jason Crawford is guilty.  
Jason has not been in the news since the 25th, according to Google News. So what was all that mess about?  
Jason Crawford is a great, talented, cool guy. I wish him all the best and luck for his upcoming trials. Good luck bud.  
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November 25, 2005

The World Challenge Brand 

Since entrepreneurial revolutionaries & I first started questioning how the internet would work for humanity in 1984, the most dismal failure in my valuation book has been that of connecting worldwide inventions for humanity. There's no common clearing house with single source search through on the net; there's no common microfinacing of projects that need testing as a franchise in one place and then commons tweaking in many needy communities all over the world.

So here's an opportunity to make amends. The BBC , Newsweek, Shell and others have started World Challenge, and have their fiorst global winner coconets from the Philippines - see more at WorldFirsts . Will this World Challenge wave through connections with all world challenges? For example, anyone who wants to can find who the top 100 active world tennis champions are- but can anyone who wants to find out which are the current top and most open World Challenge breakthroughs?

Brand experts will note that we are also asking the world's biggest valuation questions about transparent brand architecture here. World Challenge is an architecture that the BBC, Newsweek, indeed all media can earn the rights to multiply and connect waves of humanity through, but never own. We are interested in cataloguing other open source humanity barnds such as Be The Change and making sure this whole family linksin with each other. Please send us any bookmark citings of members of this family you see.
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November 23, 2005

Guiding each other on journeying beyond 

A little bit on what I am moving through, as someone who wants a globalisation for humanity, before we decide whether we can guide and code each other. Here are some open spaces and cafe circles thousands of friends in my teenage inbox and I move through

Change professions such as these blogs illustrate : change branding, change KM from machine-management of people's learning, change all professions' apartheids, change the law that interprets organisations as only being constituted for speculators to tamper with

City nets: what 200 Washington DC people want to change, what the most cooperative group of Londoners want to chnage across the 30 sub-coop networks they belong to, what Pakistan wants to change, where in the USA do the world's people cheer for, how does your club of city connect with sustaining a bigger footprint for all peoples to systemically work with nature through

where are country governments jamming for habitat, for beyond short-term national borders

where will foundations with the biggest philanthropy budgets jam 1; where are the biggest sustainability investment funds congregating

So I need help in translating a coding guide in the today's globalisation snapping game of who's who. It needs several dimensions:

1 country of most concerned application (not too difficult to code)

2 urgent transformation gravities. This is harder to develop a common language round. What do you want to edit so that my top 20 codes read more meaningfully for you to snap with

A)Transforming systems of Cleansing Energy Work with Nature's webs on Larger Footprint Subsystems: 1*Water
3*Nature’s global power
4*Cancer-free food chains
5*Grassroots interlocal health alert networks

B) Microfinance Investment Foci to Empower:
1*Women 1.1MB 1.2BG
2*Education (see also media C5)
3*Cross-cultural family sustainability; love & communion
4*End extreme poverties
5*Support circles against addictions & violence & dumbing down; beyond law as punishment to open learning 6*End protectionism against those most desperately needing future of fair trade sustained consistently
7*End Corruption at boundaries; collaboration knowledge city
8*Lifelong identity learning curves & co-mentoring; world difference empowerment
9*Social/community entrepreneurs
10*Walking the highest professional path of Hippocratic oathes with medicine or other life controlling knowhow

CValuation beyond professional separation; whole trust-flow ethics above finacial greed Subsystems:
1*Future sustaining life case of every global market sector
2*Beyond nation separated economics- see simpol, GRN. Beyond gov versus NGO
3*Open Leadership/Governance with Intangibles*Transparency*Compound Sustainability –Unseen Wealth mapped
4*Gravitational Simplicity: Collaborate over risk * compete over serving needs in value multiplying ways
5*Inspirationally Connecting all public media: broadcast, internet searching, carnivalising events, cultural mingling through participating in dance/music/art, open space café circles, habitajams …brands that link billions in progressive community

At judgement day, which in globalisation's immovable spinning case comes by 2010 according to economic forecasts since 1984, we are talking about how you value your identity and help nothers likewise. It is very difficult to stay on goodwill maps unless you can ask each other how 10 sources of productivities and demanding realtionships connect purposefully (brand). Once you do walk onto 10-win mapping, it is entirely possible to spend your life in a company or society that returns 100 fold to your investment over a generation but only because it multiplies value for all external neighbours and environments 1000 fold. It is the failue of economics and other startegy tools of leadership to include people cooperation in the way that competition is idolised that will cause globalsiation systemically to compound untold harm unless you stand up for the codes you believe in seeing happen through your life.

Happy Thanksgiving
Chris Macrae
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November 22, 2005

Moving global professions through the eye of the needle 

The networking time for standing up for humanity against ever separated professional power and hierarchy is now. One way to do this is click to BeyondProf and tell us about a time when what you wanted to do in serving a market was blocked by another profession's judgement over you

Here is the joint story that we may need to face up to if life is to move Beyond Professional Fear, Lost Trapsterency and Bureucracy thaty stifles the life's whole purpose out of living systems.

This blog will cross-examine the detailed risks of each global profession's acceleration power to look after its self-interest at the cost of societal and organisational sustainability. By professional apartheid we mean
  • using a global monopoly to separate out a profession's interests in budgets from system connectivity that true economies of service and purposeful knowledge flows need to sustain so that compound himan consequences are optimal
  • shredding hippocratic oaths
  • taking up so much of a boardroom's (top people's) time with complex self-perpetuating technicalities that transparency is eroded, risk compounds hierarcically and departmental silos separate instead of encouraging the culture of whole organisations and networks to see job number 1 as purposefully detecting and resolving risks to human truths and life systemically ahead of time

  • Examples:
    Unseen Wealth: Why is the global accounting monopoly still based on the machine-age assumption of people can never be booked in as investment whereas machines can? Beyond Branding: Why do ad agencies aim to get global clients to spend a billion dollars a year on image-making of promises intead of any investment in realty-making? Why does a particular type of American lawyer interpret a Delaware's incorporation's sole duty as maximising speculators numbers however the great the external risks to all stakeholders over time destroying sustainability of the whole system's value multiplying dynamics mapped as productive and demanding relationships compounding integrally around living purpose? Why does a globalisation segment of economists remove contexts from value exchange modelling so that their correct policy is not for and by value development by people and their communal diversities, but directed solely at making big powers bigger? Why is it that as disasters get ever bigger around the world, professional theory has tended to separate the top decison-making power from interfacing practically with the most vital bottom-up responses wherever critical real-time leadership is most needed? KMEurope: Why has Knowledge Management foresaken Drucker's knowledge worker revolution so that information technology's business case makes what machines control separately more valuable than connecting what people's most passionately experienced learning curves innovate and serve through hi-trust flows and transparent governance? Why not systemically celebrate everyone's true connectivity with change as chartered by entreperneurial revolutionaries for 30 years and death of distance storytellers for 20 years, instead of looking up to professions which work against nature's networks and so propagate fear everywhere?

    As forecast back in 1984, 2005-2010 is the time when humankind judges: Value True Identity in every deep communal context now, or let 6 billion beings forever after lose the global systemised wars of goodwill versus badwill. If there's something inhuman about your profession which you want to change - you are not alone. Mail me at and I will try to sketch with you where we know of spaces opening for professional reformation. As well as where to connect with the humanity of what all professions can do - see Canada's HabitatJam : where people everywhere, when December 1-3.
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    November 21, 2005

    the final valuation wars 

    Relaunched today : ongoing investigation into how many of the world's greatest conflicts are also about erroneous valuation of brands and identity

    Chris Macrae : THErebelECONOMIST * valuetrue * Mapping who's who of hi-trust America
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    November 20, 2005
    We've become obscenely interested in how a transforamtive type of 21st C corporate university will enable the world's greatest brands to sustain reality-making cultures and get rid of waste such as billion dollar ad budgets or other sector externalities. If this mail opener clicks with you, do join us in editing this concpet for all knowledge working human beings will be worth

    Where can we learn from:
    where corporate unis emerged in value100 corporations
    where foundations were seeded by technology philanthropists- eg Microfiance at Tufts thatns to eaby
    goodwill maps of club of country and club of city
    Beyond promotion sustaining by industry sectors instead of using bilion dolar ad budgets
    The volunteers at Unis such as Uni of Stars and GlobalUni
    Wherever netizens collaborate in sustaining humanity and the races of DoD and ER & RebelEconomist for sustainability in 21st C
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    November 19, 2005

    Global Power : Goodwill to all, or badwill to all 

    I am part of a circle of people who since 1984 have been asking this question in the expectation that systems dynamics shows that what we all decide to propagate by 2010, will be the defining paradigm of the networked age

    Even if you believe the network's evolutionary window of opportunity extends a few years out from 2010, for those of us who would prefer goodwill to wave through every relationship connection, mapping sources of goodwill cannot get started to early. If you agree, can you help us pin one extra goodwill coordnate on this Map of the USA and N. America?

    Chris Macrae

    Once we have a detailed enough map, let's turn to other contiennts. Due to the personal circumstances of being located in the Washington DC region for much of the next year, I will keep on asking out of this locality. If you are willing to do so from another American locality, please volunteer to co-edit this map.

    I interpret google (either the number 1 global brand or the fastest growing global brand depending on which valuation school you belong to) as saying go show us what goodwill networkers can do when their email says:
    It sounds like you are doing some great work with Club of City, and we wish you the best success for your endeavors.

    Further references to goodwill versus badwill 1 2
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    Wellington uses ratepayers’ money to state the obvious 

    Tonight, I spotted a Google Ad for City here in —telling us that we could reach the official site via This is as futile as telling a Californian that (s)he could get to the state site by visiting Or telling George W. Bush that his offi­cial site is
       The site itself does not strictly tie into the city’s , as far as I can tell, which included expen­diture on licensing a family, a German design called Fago, for an outrageous sum. I smell something rotten, and have since filed a complaint—but regardless, it shows that you shouldn’t just throw money at , especially for a site that has little connec­tion to the rest of the city’s . Unless the City replies and tells me that is now giving away ad space.
       Sometimes, not advertising is a more sensible idea if it looks like you could offend those whom you are promoting. It’s the old lesson about ensuring that your internal and external audiences are on the same page.
    The WCC has replied to tell me the Google ads were merely a trial and will not repeated in 2006.  
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    The $100 laptop 

    Further to my earlier post, and the death-of-distance theme from Chris Macrae at this blog, here is a link to the $100 from MIT. I should note that its inventors are American, and obviously put community ideals first. Given how quickly kids grasp technology, regardless of background, this may be a winner. And even if they don’t, it is a challenge to the industry to make programs that are genuinely easy to grasp. (For instance, I don’t want to spend 90 minutes calling Apple tech support about OS X, only to discover the technician could not tell me how to burn a CD when the regular icon is missing.)
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    A night out at the movies may be a thing of the past 

    Below is a response I made at Adpulp after following a link from Mike Bawden’s Much Ado about Marketing blog. The posts relate to a disappointing box-office summer in the United States, and query whether the is relevant.
    has never stopped, and a lot of it has been driven by what technology can offer consumers. What this is part of is an even greater trend begun by the first —now that we can “own” (more correctly, license) a movie on DVD, the continues its slide into becoming more defunct. Yes, it remains a special night out, and cinemas are right to have more luxurious surroundings to entice us there—but they are becoming more “ attractions for locals” when DVDs offer similar potential clarity and the chance to pause, rewind and allow for bathroom breaks.
       Possible reversals to the trend will include a sense of community, one which we predict at the beginnings of each decade, but we have so far been wrong. The ’80s were meant to be less selfish than the ’70s, and we were wrong. The ’90s had the same selfishness but with a bent. The 2000s have begun with the same . American consumers, in particular, seem caught up in the idea that they are the stars of their personal TV shows, as though The Truman Show were real for them, and products and services have continued to treat them accordingly. Only if a sense of returns—the opposite of the behaviour exemplified by Fear Factor or Survivor contestants—will we start seeing a reversal, or at least a realization that our individual, selfish “personal stardom” is a farce in the big picture.
       I don’t advocate for a second that we all dress in the same Mao suit or see the same movie, but there are many things which we have in common. The idea of “”, for instance, is common throughout most of our 6·5 billion, but we just aren’t at the same stage in our respective countries to demand that of our leaders. I still hold hope for the as a uniter, for the wind-up $100 for developing countries, and sufficient people wanting to help their fellow human beings, but to achieve this we need to change our thinking from “starring roles” to “supporting roles”—something which will take a bit of a societal shake-up to kick off. Sadly, didn’t manage to unite the world beyond October 1, 2001, so it makes you wonder.
       Perhaps there will be that one great movie, or that one great movement, that will speak to every person deeply. Or, maybe the cinema will simply have to adapt to our ever-segmenting tastes, become venues for digital , and develop new technologies where small booths see the movie of their choice, on larger-than-TV screens—an intermediate step before we become engaged in experiences.
       Not much directly on , but there is much on the underlying reasons behind why Beyond Branding was even written.
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    November 18, 2005
    Hail to the internet connections - my & DoD's favourite ever Christmas present

    My main network of me multiplies my inbox and at our collaboration knowledge cafe city (eg 1) networks' real meetings- we come together to open one specific invitational challenge

    Another network of me is this experimental blog format. I find it a useful exercise in recall but perhaps that's because my grey cells are 50 now

    Another tool is linkedin -see cross-sectional sample below (Nov 05). In general I get fatigued by not knowing whether an internet tool will freely exist tomorrow so please don't tell me about any fancier technology tools. email co-mentoring will probably see me through what I am capable of. I entirely agree younger people will do a lot better but not by believing technology will ever be a substitute for focusing your action learning relentlessly, and loving to see transparently sketched maps for contextually & communally exploring how productive and demanding relationships gravitate around valuetrue purpose and through trustflow.

    Chris’s connections at
    Bob KnowlesChairman at Omni Worldview Ltd. London
    John Bunzldirector at International Simultaneous Policy Organisation. London
    Harrison OwenManagement Consulting Consultant and Contractor. DC Region
    Traci FentonOwner, WorldBlu, Inc. DC
    Ian RyderVice-President,Brand & Communications at Unisys, London
    Verna AlleeKnowledge and Value Network Consulting USA
    Robert De SouzaHumanitarian Entrepreneur, Visionary, Catalyst , Collaborator & Evolutionary Strategist. London * Goa.
    Nancy WhiteFounder, Full Circle Associates - online and offline communications strategies in a connected world. USA
    Andy SwarbrickCommunication Network Specialist. London
    Livio HughesDirector and co-founder, Headshift Ltd. London
    Phil DwyerOwner, c-infinity research Inc. Canada
    steve brantBusiness Futurist, Founder and Principal: Trimtab Management Systems. Pennsylvania

    Bill JensenPresident, The Jensen Group, Simplicity, New Jersey
    Arturs PugaHead, CEO at Forward Studies. Riga
    Patricia WolfResearcher and Consultant at Fraunhofer IAO -now Switzerland
    Paul HearnProject Officer at European Commission.Brussels
    Robert de QuelenDeputy Managing Director at EON, INc, the Stakeholder Relations Firm. Philippines
    Suleman LodhiManagement Consultant and Professional.Pakistan
    Mazafer IqbalManagement Consultant and Interim Change Manager.London-Pakistan.
    Sunil MalhotraCo-Founder Ideafarms, Industrial design strategist and breakthrough thinker in globalisation.Delhi
    Mark Ranford
    Managing Director, Stratagility Management Consultants , Jakarta
    Jack YanCEO, Jack Yan & Associates; Publisher, Lucire, New Zealand
    Art KleinerEditor in Chief, strategy+business • Author, Who Really Matters and Age of Heretics USA

    Danese CooperOpen Source Diva at Intel. Before that Sun & Apple with interludes at Symantec and Microsoft.USA
    Heath RowEditorial and Community Director at Fast Company USA
    See all…

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    Global Revolution - media's biggest brand ever launched 

    Here's where you can help seed it

    Its birth is about what to do in a world where 90% of what people think and do has, by a mathematical accident, been misled. As you read the story, it may occur to you that the world is in quite a jam. One that will end the sustainability of life (probably not before you are dead) but before the century finishes. Your mission impossible, should you choose to accept it, is tell us what you bcan co-edit until the global revolution that has already happened is harmonbied by the organsiations people choose to consume from and produce, as well as the infornation they require transparent leaders to govern with now that the networked world has chnaged every community's valuation. The revolution needs to map the connections not the separation of such deep local chnage happening simultaneous everywhere and so to every being as well as through nature's other powers than humans bowling the globe alone.

    Chris Macrae, valuetrue, ClubofUsa, GlobalRevolution, Sustainability-aSIN?, RebelECONOMIST, ValueRisk, Gravity200, FantasyMediaWealth, Media for Peoples

    World Class Branding Networks

    PS A Longer View for those who feel the summary teased their intellects.

    World News

    Houston, people everywhere have a problem
    When the world changes its connections through every local community but the most powerful people do not see this because their top views average out communal diversity, then their systems of governance and investment decision-making risks compounding the worst of times everywhere, instead of the 21st C as the best time for human being.

    Unseen Wealth Research
    Up to 90% of the value which people’s productivities and demands most needs to compound communal futures with is no longer governed by those who make the biggest decisions. They don’t have the whole systemic information –or open governing structures - to value the best that peoples can serve or network.

    How can we see the whole picture of the world revolution happened over the last 30 years? Why not try out some Value Exercises that can link to critical understanding of Global & Local Disaster Management:

    1 Make a list of what did not exist 30 years ago: internet, personal computers, mobile phones – in fact few organisations could share much information worldwide by any means other than paper or telex.
    2 Describe in your own words what the change from industrial economy to service economy means:
    The major value determinants are no longer in what machines mass produce but how people serve people. This also involves connecting 2 types of knowledge : that which is 100% factual which can be replicated anywhere by computer, and that which is at least 1% nuanced by context which needs to be shored by people, what Drucker called knowledge workers collaborating. This also involves 3 types of network connecting multipliers (win-win-wins): how people network person*person*person capabilities; how organisations network organisation*organisation*organisation; how markets network local*global*local
    3 Ask which professions have NOT openly and systemically changed the way they advise top people in the light of the world changes you have listed:
    Accountants have not- they still book investment that are in machines but not as people; they still regard precision as about separation not connection

    For rather similar reasons, economics, strategy, policy-making have not transformed themselves the way the world’s value multiplication has. Almost every major disasters , and the increasing prevalence of disaster and wars in recent years, can be mapped in terms of valuation or information gaps caused by top people not knowing how the changed world maps. In particular, not auditing potential conflicts ahead of time at deeply contextual and communal levels which the multipliers we have introduced above require

    Beyond Disaster Exercising, Is there some truly good news?
    Yes if all 6 billion people can quickly forgive each other for being ruled by the wrong maths, then we can depersonalise all the errors made by top people whether of left or right opposition. Why not get on with mapping how the new world can sustain a larger footprint through loving connections between people that celebrate service and diversity rather than pretending that cultural depth and networking capabilities doesn’t exist just because they do no suit the way old separated professions preferred to spreadsheet numbers.

    Did we and our media all truly make a globalisation mistake?
    WE suggest the answer is not only yes but future history systemisers predicted that this mistake would be made and that the years 2005-2010 would be those when all people chose whether to stand up for serving each other in a way that sustains a larger footprint, or due to lack of confidence in how we can all lead in connecting how to serve each other delay too long whilst nature and man-made terrors spin out of control.

    Exercise who do you see as having raised the biggest questions about humankind sustaining the world’s people in time:
    Before 1960 entries may include:
    George Orwell, Mahatma Gandhi, Albert Einstein, Johny von Neumann
    1960-1980s entries may include:
    Peter Drucker, Norman Macrae, The Deming & Buckminster Fuller School of Systems Mappers currently circling around Russell Ackoff

    1990s/2000 Entries on include:
    Ray Anderson, The Canadian School of Journalism and Law, Sir John Banham, Sustainability Investment Fund Champions including Al Gore and which we seek to open catalogue at aSIN, Net Generation researchers such as Don Tapscott, Value Exchange theorists such as Verna Allee. Many of the collaborative network coordinators for humanity being openly catalogued and reviewed by worldwide participants at gravity200 and through such observation blogspots as ClubofCity.

    PLEASE help us make these lists much more diverse and comprehensive. They only happen to be examples which if you had the time we could guide you round in very detailed level. We all need to help co-mentor each other around transparent clue leaders who have seen how the world’s system has changed. In voting for this who’s who, only suggested rule is that nominees should be open to how their knowhow systemically connects with others named. The number 1 patter rule of linking every community’s system globally is that we need approaches that integrate each other – being harmonious at their mutual interfaces – not methods that make their own business case entirely separately.

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    November 17, 2005

    Drama of Leadership Exercise 

    Can you help us at valuetrue blog search out a few statements by leaders that are worth translating into future conseqeunces depending on which of two valuation systems they govern with. (Ones of interest to companies with huge brand equity would of course be most interesting from this blog's alumni.)

    a) openly invite all knowledge workers in a cluetraining type of communication process to detect any conflicts or gaps that may emerge at any locality of the globe in pursuing the company's unique purpose and identity

    b) no forward conflict detection top people startegise among themselves and then communicate top-down on what to manage next

    Here's an example of a leadership view expressed by Gordon Moore Chairman Emeritus of Intel on America's Public Tv Program Charlie Rose last Monday

    Charlie asked: Which of the big guys - gates, googles etc do you believe will continue to be most successful

    Gordon: Cannot say because the bigger you get the more contextually wrong crossroads surround you- so ot depends which leaders don't take one big wrong move
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    November 16, 2005

    Death of Badwill Media 

    If goodwill is to win the war over badwill networks, then the death of badwill media cannot come too soon. With the Wall Street journal apparently suggesting today that print has had its last hurrah in the battle with internet media, it is time to take stock of the badwill media we need to get rid of.

    Level 1 - my 8 year old child does not need Hillary Duff posters selling her milk at school. Nobody needs media that nags on their vulnerabilities, that dumbs down, distracts attention. PRs lies, that makes a life of image-posing addictive instead of spending your life's difference reality-making with communities you love truly

    Level 2 - nobody needs media that catches attention with bad news, drowning out good news and brave questioning until nobody has any good news content to chatter with (day after recall is what people talk about the next day, only very sick sc=ocieties would programme people to talk about bad news). Nobody needs media sponsors that seek to compound profits from what people least know, especially risks that are not sustainable for our species' future generations.

    Level 3 - nobody other than ad agents and five (now 4) global accounting firms needed brand valuation rigged in the late 1980s so that the more costly you made your service with big ad budgets the more the global brand's valuation went up. This was badwill enough but it became a trick that accountants then separated every human relationship flow by so that knowledge was no longer about the flows of active elarning and trust, but how much hi-tech machines you replaced people with. The full story of the mathematical mistake that currently governs the world so that boardrooms no longer understand 90% of all future value exchanges (needed and produced) by and for human beings is now ready for goodwill media to play with. Why not join in open sourcing by and with bloggers - here.

    Perhaps we could ask Americans to start new rehearsals of old patriotic values on Thursday week - to celebrate the first GLOBALthanksGIVING, now that however loud Blair and Murdoch shout Bush will never seen majority approval ratings for badwill moves again. Promise to leave well alone the Brits 30 billion investment in BBC (worth 1000 times that if it gets it world service journalists for humanity out with the stars) and our fantasy-wealth league players will even sing how GRRRREAT you are Tony.
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    Innovation research may not be what they teach you to think 

    10 years ago I used the worldwide web to research innovation for a year- I was lucky it was still a new playground . Before egroups were ten a cent automated spam infested spaces, I connected some directors of world's biggest creative companies. We had 2 rules
    • - no ad agencies, we mean companies -in search of inventing real stuff that improves makind's lot not just some trendy nagging fad that adds costs to markets dominated by me-too corps.
    • Minority of academics.

    The first thing we learnt was Organising Creativity is a conflict in terms- the bigger an organisation gets the more it suffocates creativity assuming its already knows how to formalise world best (that's how it got biggest -sic!). The next think we learnt is innovation is richly context specific- which is why academic standard frameworks seldom export far beyond the application the academic studied first, even if Harvard has endorsed them as global manager flavour of the year in its Business Review.

    Over recent years I travelled across odd facilitation networks until I came to open space whose alumni leader for 25 years Harrison Owen explained in a personal interview- how all the world's greatest people innovations involve taking people on different warring sides simultaneously through the conflict barrier that's separated them. And if you don't know how many wars go on between departments in a large organisation , you have either never been in one or you are lucky enough to live in one whose leaders audit conflicts ahead of time with far more everyday attention than spreadsheeting numbers. Trouble is open space takes 3 days to do wholly

    In my deliberately impatient way, I have been asking why can’t we host 1-hour cafes to do the most vital start that an innovative project network needs. Club of City friends have been rehearsing that in 50 cultures , and the rehearsals remind me of amazing grace.

    CafeSocial: I have started a weblog here to share some stories of what our experiments have been leading to

    One bottom line most relevant to economists and those who practice the personal branding genre:we'd vote for a fourth great value multiplier of human productivity - openly training everyone to progressively rehearse their own stories, and most meaningful future histories 1 2 3 . If the networked age is to truly sustain the world's people, why shouldn't very being lovingly rejoice in being their own medium for collaborative reality-making?

    Chris Macrae DC tel centre 301 881 1655
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    November 15, 2005

    Unthinkable, Undrinkable 

    Just as it is unthinkable that today's Coke would ever sponsor a war-ending song like it used to in the good old days - I'd like to teach the world to sing in perfect harmony- I guess we who can no longer drink Coke without puking up must keep searching for a sponsor of OurNobleCause

    There must be a first million of us somehere
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    A.D. Will the globe and business survive 

    I must start this post by saying that After Drucker, I am very angry, with myself. I've given talks on the disaster of global brand valuation, the destruction of entrepreneurial systems and of trust-flows among knowledge workers, and of why economics for big power is not economics that will sustain peoples's diverse cultures at Harvard and at Dartmouth and at Georgetown but I never got to Claremont -probably the only place where MBA's learn to observe rather than to do dead parrot like analysis.

    Going somewhere that people of spirit struggle through adversity as Drucker put it, changes your perspective (assuming your eyes are not blinded) way beyond any spreadsheet ever can, even if you are trained as a mathematician with First Class Honours and a postgraduate statistian. Like when I spent my week before Xmas 2004 in Delhi. This sure changes depth of context of any social ecologist as Drucker finally called himself. So far example, for a year I have been on a misison to connect all Gandhi alumni aboroad so enough of them join Delhi's 2007 centenary celebration, hosted by a few high up government ministers as well as India's deepest social workers, such as the civil servant who has been trying to restore Bhopal for 20 years- valueless corporations that Dow and Union Carbide are.

    Rant Over

    So let's put anger aside because it is the global system that makes top people dumb 95% of the time, and ask :who are you? Are you Druckerian in the way you value knowledge working life or not? Co-editors are asking these questions across 50 cities; we will synthesise main conceptial ideas on how to openly network Drucker's hi-trust force for ever and a day at and this egroup

    Here are a few concepts, which will be repriotised as our members vote

    GBAD - Good Business After Drucker
    What are the ways that the world's societies can keep Drucker's hi-trust spirit flying11/11 2005?

    1 Tell us where you spot places like China that has an Association for practising his principles -cf parallel Gandhi practice alumni hunt

    2 Ask journalists for humanity to do their bit in selecting global business leaders who would pass a Drucker's transparency system driver's test - who else 1 can we ask. Encourage university of stars, particularly wherever your decisions as customers or reality viewers 1 creates heroines

    3 Run a cafe in your city among professionals or deep voices concerned with the compound future of an industry's sector's sustainability of society -what Druckerian views connect your cafe with clubofcity netizens around the world

    4 Challenge economists until their maps come out in the open for everyone to use and question both global future purpose and community-up investment

    5 Don't hire any professional before seeing what hippocratic oath they believe their sector sustains

    6 What carnival leaflet to distribute celebrating multiculral ecology and why sustainability investors in business need healthy society/community as much as society need good businessThese are only concept ideas for maintaining Drucker's social entrepreneurial revolution - we will change the priority listing according to what nomination Druckerians like you mail us -

    chris macrae @ THErebelECONOMIST & EconomicsTimes & aSIN
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    Renault, car manufacturer of the year 

    Quite often, we diss here at the Beyond Branding Blog for not being socially responsible. But every now and then, there is a brand that does reasonably well at the old stuff.
       Right now, it's . It has managed to share platforms with its subsidiary, making that loss-making Japanese company into a global winner. It took home the manufacturers’ championship this year. And today, III won the European award.
       The has recovered from being a sad part of the French government in the early 1980s, when it was churning out cars like the 9, and trying to flog them in America as the Renault Alliance. was the name of the game, thinking that making domestic appliances and calling them cars was a route to
       But Renault has succeeded because it has read customers well—seeing that it was a greater risk to take no risks, in the words of boss . I never appreciated that till recently, now that Renault has the most distinctive range in the world. It is easier to be distinct and take an earlier risk in development than to be same again, and take a later risk on the sales’ charts.
       It took this -led, rather than -led, model into Nissan, which was essentially when the French moved in in 1999. People though the French had gone nuts. But through a bit of -taking, and proper follow-up by their own man, , installed at Nissan, the $5 billion worked. There is a blurring between roles at Nissan, and at Renault, where levels aren’t as divisive as they once were. And that works horizontally, too, between France and .
       Renault does have a corporate programme but here is where it just reads like lip-service, on the official site: ‘Renault has acquired the means to become a key world player in , expressing ambition that fits closely with the group's strategy of profitable growth.’
       The programme reads like any European manufacturer’s, where Renault promises harmonious relationships with host communities, provides mobility for its clients, and pays attention to its impact.
       I don’t doubt its intentions, but I would love for Renault to use its latest successes and push this side of the business. To take no risk here is a grave risk—because one automaker has to be first in making the move and tell customers, ‘We care about the same things you do.’
       The company has some excellent programmes buried within its CSR site, such as ‘job placement for disadvantaged young people’ in Flins, France, and a partnership to start a technical college in Brazil. ‘In Turkey, Renault is a participant in a programme designed to teach children lifesaving measures for earthquakes,’ it reads.
       These seem more genuine than complying with EU laws on recycling a at the end of its life—because they play a huge part in the communities in which Renault is involved. They also impact on the way the company makes . And it makes me feel better driving a Renault myself.
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    November 14, 2005

    God save the Queen? Maybe not 

    From March 2006, Harper’s & Queen in the UK will become UK—a final change to a series initiated by editor Lucy Yeomans.
       It makes sense, considering that publisher NatMags is part of the American Corp., which owns Harper’s Bazaar, and it’s a safe time to do it, as the British hits a record circulation.
       I only wonder why it wasn’t done earlier. Queen, which merged with the UK Harper’s Bazaar in November 1970, has a long history, dating back to 1862 (the edition of Harper’s Bazaar dates back to 1929). However, for most of the time I have watched it, it has come across as “British Harper’s Bazaar” to me anyway. While the ’s demise is sad, and it is another British brand that has to give way to a foreign one, Queen no longer has the same relevance it did a generation ago. The title has caught up with reality.
       But if I may be cynical, what will the new Harper’s Bazaar bring to the table in terms of 21st-century , and will it rope in today’s ? If it’s just another magazine, distanced from reality, then the circulation high is either a blip—or an indication that its competitors are doing worse.
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    November 12, 2005

    Branding & Economics of Purpose 

    Global Corporate Brands permit us to survey the economics of purpose: how does unique identity sustain competent workers' experiential exponentials (action learning curves) and celebrate the trust-flow of relationships and other emotional currencies of transparent leadership such as courage all open networkers need to stimulate progress whilst preserving core.

    Some of you will be most interested to discover that the economics of purpose can compound 100 times an investor’s stake over a generation but only if it multiplies an even higher order of value with other stakeholders. As Bill Taylor Fast Company editor told last month’s inaugural of the Organisational Democracy Network in DC: great corporate brands love to work with customers who interpret the biggest societal meaning of a sector’s future and employees who relentlessly serve that with teamwork and intrepreneurial verve. In co-editing value100 blog, we will survey proven cases such as South West Airlines and The Economist which achieved those returns over the generation that compounded 100-fold returns to investors. We also charter a 5 year old corporation - google - whose internet searches mediate inspiring patterns of productive and demanding relationships growing round Unique Organising Purpose. We are delighted to analyse any nominations you have of 100-fold reality-makers.

    However, we also suggest that every beyond professional and every citizen that aspires to live in both a democratic place and a networked age learns one controversial conflict first. Last December future historians at Club of Delhi discussed how globalisation now is what all peoples and cultures urgently choose to make of the wars between goodwill and badwill networks. This fall journalist Thomas Friedman’s brief history of the 21st C charts how flat a peoples world of networks can be starting his storytelling in Bangalore.

    Transparency: Future Exploration can be Bright, Fixation on Past Science is Dismal

    The humanly contexts of Economics of Purpose are feared or hated by a kind of administrator or professional whose perceived rigour depends on economics being branded as a science with one right way. This type of master of administration teamed up with the quasi-monopoly profession of 5 (then 4) global accounting and ad globalisation agencies who business case was not interested in the reality of value multiplication but the cost we can compound for budgets spent on image-making. They wrote into accounting law a purposeless standard of brand valuation in the 1980s at the same time as the spreadsheet innovated the drowning of leadership teams in numbers. This great intangible mistake stole leadership purpose from what they called Shareholder Value Analysis until this algorithm became speculator value analysis and eroded transparency of purpose from many global markets and leadership teams.

    If you feel this is too cruel a verdict on how Untrue and Unfair professions lost transparent integration of societies in the way they have commanded globalisation takes over people’s lives and spins ever more professional silos, all we ask is you read up the case of 100-fold investor returns by truly purpose-led brands. Should they convince you of the value multiplying power of widespread wealth for peoples that purposeful contexts can compound, come back and discuss how to simultaneously transform all professions.


    Since the early 1980s many system mappers and leading economists of networks as systems*systems have warned that 2005-2010 would be the most critical years our social species has been tested by. Like it or not, global power is now distributed in our midst. Such flows need advance conflict resolution led by transparent responsibility of players in the biggest market sectors. Can you and your fellow citizens see today to be the time we commit to take globalisation beyond separation and beyond the contextless science (rotten maths) which the late 20th C master of administration tried to rule the world with?

    BB’s blog has openly questioned over recent years whether Brand USA was losing core values that had compounded the purpose of open capitalism as something more likely to develop prosperity than communism over the last half century. This month Jimmy Carter’s new book provides the definitive cut by cut account of how that purpose-degrading power game happened 2000-2005. Note he takes great pains to demonstrate how the administrative errors made were not a left versus right issue, but what network mapmakers might economically describe as a game of professional blind man’s buff. Let’s forget blame and simultaneously confront a globalisation spin that has set sail to destroy a networked world’s capability to sustain all peoples. Can 6 billion of us all help America to regain its goodwill for people loving values? Jimmy may not have been the world’s most effective political leader but I admire his personal brand identity that of relentlessly asking : don’t Americans deserve a government that is as goodwilled as its people can be?
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    November 09, 2005

    who's who of hi-trust intangibles valuation 

    This post is being co-syndicated with intangibles-valuation, the world number 1 blog in this search field

    Some particular foci that may interest the marketing profession:
    the whole area of brand reality and brand trust that I started special issue journal research of after readers requests from brand chartering

    the extent to which transforamtion of brand valuation's wrong maths can enable marketers to be the first openly Beyiond profession and invite other professions to join the hi-trust party for a transparently networked world that helps all 6 biullion beings to make the most of their productivities and rights to demand reality-making wherever this is more vital for compounding sustainability of communities and families than image-making

    We invite applications to be featured in our open catalogue of professional networks or systemic alumni concerned with hi-trust intangibles valuation. To qualify a coordinator needs to:
  • be agreeable to the idea that organisational systems compose productive and demanding relationships compounding round uniquely valued purpose

  • be agreeable to co-agent those systemic ways of renewing hi-trust relationships which are complimentary to the ones that are served by the cooridnator's expert group

  • We are delighted to be contacted by potential coordinators or people who want to be guided around our understnading of what different coordinator networks of intangibles valuation offer.
    email and include valuetrue in the subject.

    We also offer coordinators an opportunity to maintain a section in the collaborative blog

    Here are some of the keyowrds that we search through in approaching coordinators as potential members of our who's who of intangible valuation and hi-trust organisational systems.

    Transparency - on our maps, silos and boundaries are where the relationship value of intangibles is at most risk. Moreover, if an organisation is part of a global or local network, failure of all organsiations to mutually take care for boundaries can lead to corruption of the whole network or lose of a market's sector's greatest vision for improving the human condition. Transparency has also been a key criteria of Don Tapscott's research of net generation and
    Verna Allee's maps of value exchange molecules. Transparency is also a core vakue of various Beyond Professional circles (eg 1) who are calling for the trajnsparent restoration of each profession's hippocratic oath and and intent to harmonise connections between professionals instead of separating each other's business case (and so adding to trust-flow silos and knowledge blocks in client organisations)

    Intrapreneur : our family - and social networks
    eg 1 - have surveyed and debated all preneurial revolutions for 30 years. A leader who is interested in intrapreneurial methods is specifically interested with the economics or investment in sustaining service and teamwork constructs of hi-trust relationship. Of classical terms in the preneurial vocabulary, intrapreneur is most closely connected to the deepest emaning of knowledge worker and co-worker developed over many decades by Peter Drucker, as well as the measures of optimising individual lifetime competences emerging at Claremont (Drucker's business school)

    Simplicity -all intangibles valuation becomes simpler to see hi-trust organisational relationship through the more contextually it is governed. Although we are passionate collectors of the pattern rules and moves of complexity, intangibles valuation needs to be concerned with making hi-trust relationships and integrity of purpose simpler to serve, not submitting to conflicts or paradoxes as too complex to resolve.

    Sustainability - like Corporate leaders
    Ray Anderson and Sir John Banham, we believe that sustainability investors are co-creating the greatest productive potentials for all human beings across a networked globe of societies as well as earning the most profitable returns. We survey who the emerging lead players of sustainability investment are at aSIN

    Chartering brand architecture
    in ways that enable everyone to live and learn from identity's reality-making as the higher order governance duty and support of the marketing profession than image-making alone. This involves deveoping a second type of brand valuation that is more context specific and systemically connected than modes global accountants first proposed in the 1980s. Notably twelve years of case study catyaloguing by Brand Charterers shows that high execution spend on image-making has no positive correlation with the value compounding around corporate brand architecture, or hi-trust in leadership vision, courage and love of context needed foradpativity and true innovation as well as knowledgeable people's participation in strategy.

    Death of Distance and other revolutionary constructs of networking economics which our future history scriptwriters have been helping people study for 21 years.

    Campaigners for multiplying goodwill networks (
    1 2 3) around humanity's most urgent innovationchallenges and for public media to develop a united world service 1 through all the best practices of transparent journalism and genres of reality tv that involve deeply democratic and inspiringly diverse learning games.

    We are delighted to be told of other keywords you feel we should be prioritising in our search for hi-trust organisation and valuetrue understanding of the intangibles relationships purposeful people value most in service and learning network economies.
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    November 08, 2005

    No future for marketers who hate google -part 1 

    In 1984 my father (then in his 30th year of Deputy Editing The Economist) and I developed an unquenchable belief- there'd be not future worth living with a people's internet, and all the media transparency that will open up

    Like a few other over-optimistic people I know, the 20th C seemed to leave us celebrating a cluetrain of ways forward for freeing people to systemise organisations of productive and demanding relationships of untold innovative capability and human good sense. Today google seems to me to be the last open space for humanity's internet of that wave, though I am heartened by the doens of sneak previews twentysomethings have been sharing with me when netizens strike back. Meanwhile a few google stories on the theme: marketers who hate google have valueless brands

    I have been co-editing a new economics curriculum which we intend to give away to the first Eastern business school that wants a sustainbility investment curriculum to be opposite from all the garbage that MBAs have chained management to since that darn spreadsheet took over from leaders knowing what fewer numbers stood for. To subsidise our lead blogs like economicstimes, we decided to permit one google ad per blog. As a promising start the first ad in economics times linked to megatrends marketers need to debate. This turned out to be a link to a blog called influx. Whilst not particularly Beyond in my view, my eyeballs smiled at this recent entry:

    Sunday, November 06, 2005 ::

    wal-mart fears google

    From the New York Times

    "We watch Google very closely at Wal-Mart," said Jim Breyer, a member of Wal-Mart's board. In Google, Wal-Mart sees both a technology pioneer and the seed of a threat, said Mr. Breyer, who is also a partner in a venture capital firm. The worry is that by making information available everywhere, Google might soon be able to tell Wal-Mart shoppers if better bargains are available nearby."
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    Today's revolution, yesterday's common sense future 

    Another influx post suggested inside-out marketing (one aspect of living the brand) is a revolutionary new idea. I felt like responding....

    What's odd is that looking inside out is not a revolutionary way to value marketing - it has been championed by Drucker as the main way marketers multiply value and innovate since 1956 (Practice of Management). It takes on ever greater vitality if you believe in my father's entrepreneurial revolutions or Drucker's knowledge worker future.
    By the 1990s chartering processes -aimed at living the brand inside out - unearthed a most uncomfortable fact. Many of the world's largest brands were issuing conflicting promises to different stakeholders. We now know this is because accountants got brand valuation wholly wrong as they did with all intangibles (Brookings Unseen Wealth 2000).

    So before marketers can do the valuable inside-out job of reality-making we need to open source a revolution in human relations accountancy that maps the organisational system: as productive and demanding relationships spinning around Unique Organising Purpose. The maths is simple if your leaders are ready for the transparency of knowledge flows that value multiply for all sides. Sustaining your greatest purpose compounds huge profits over time as 200 people led by CEOs from GE & Corporate University originator of SW Airlines & Fast Company editor etc discussed last month in DC - see
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    The world’s great religions, chronologically 

    Some folks might think this entry is sacrilegous, but it’s an idea that came to mind today. We’ve probably had entrepreneurs offer a collection of books—the , the scriptures, the , the —together. But I feel that if confronted with this series, one would read them individually and, consequently, some would rank one above the other. How come we don’t take the individual chapters, and instead of putting them in to their original volumes, group them all chronologically?
       Assumimg they are all the word of God, as each religion believes them to be, then we would see a natural progression of His earliest teachings to his latest.
       I have friends in each of these major religions. They are not the only religions, but I use them for convenience and because most people can identify them. But they are all my friends. I do not rank one above another. I value my friend as much as my friend. They are both devout. They believe their religion to be based on the word of God. Those who are too die-hard in any one religion will admit the other is right are often prejudiced out of ignorance: they do not know what the other holy books have in them. I certainly qualify on that count. I only have a passing acquaintance of the religions I was not raised with.
       And if there are folks who are opposed, then I ask why? For if you feel your religion is the true one, then surely someone reading this volume will discover that anyway? I’d rather we work our differences by letting individuals make up their minds.
       We have come to a stage in human history where we are more global, more inclusive, anyway. This blog is read by people from all over the world. For those who don’t like exposure to other religious texts, then they are still served by their own. But for those who have an open mind, who might not have even chosen a religion, or even have a historical appreciation for ancient writings, then this seems like a logical collection of texts to do for the 21st century. I am not advocating that any book be replaced. Not at all. Just a different way of compiling it, no different from making them digital or dividing them into separate volumes, which we already do, just not across religions.
       What does this have to do with ? Probably not a lot, but just as there are with global codes of conduct and branding manuals, then why have religions not come together to do this as the outward manifestation of the human brand? After all, one thing all religions, all peoples, share is the for . It might be time to show it.
    I want to be good at loving all people, but unless religions help me (or my child) do that I freely admit they don't engender much passion in me. In fact religions -like all identities that compound propagandas scare me a little. Transparency seems to me to be the more critical the more power an identity has over folks. So there are two explorations that I would love to hear confirmation or denial of.

    1) The golden rule of reciprocity is I believe common underpinning all major religions as their core belief. This is important to nail down because it suggests you are not living any religion unless you live them all

    2) I see a pattern in the most passionate parables I have ever heard religions tell. They picture how people who get beyond their own conflicts can collectively encourage all people to live a greater communal life. Poigantly they were told at times when a civilisation was decaying due to being top heavy with administrators who no longer cared about peoples as long as they retained their own powers. If there is a great religion whose time of oringin evolved out of some other circumstance, I would happily be informed of that. I always love to know what was happening at the time something was born. Today's challenge could be seen as needing not a story of one place's damnation by its self-centred powers that be, but simultaneously all places

    Chris, Gravity200 asks whether multicultural networks can boldly go collaboratively beyond religious hatred to the love  
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    November 07, 2005

    4 constructs the 21st C world needs to grow up round which 20th C never communicated 

    4 constructs build up from every age, shared across every profession; a global communications challenge like no other humanity has ever experienced

    Networks as systems*systems; compound consequences squared, cubed; future history crisis signals and shared observation communications; all 6 billion persons are networked by nature, and cross-cultural flows as well as micropower being as terrifying as superpower

    Systems’ organs, flow coordinates, holons; compound consequences; why valuing a system has its own multiplying maths; why networks are mankind’s final challenge in various beyond ways

    Knowledge working people, how they rise above fear to communal collaboration, how they make the most of their lifetime as exponential; how we share transparent maps

    Preneurs * revolution : how connect biggest inventors with longest investors; how community up invention learning/service networks returns investment to the knowledge co-workers who spend their lifetimes


    Unless we can all discuss these ideas through every media and open space we can host, worldwide disasters will multiply that nations cannot cope with because they are interlocally propagated
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    This week I will be attending to our open blog on ValueRisk. Don't go there if you are afraid of raising big questions. The one most pertient to this blog: if you know of anyone in the branding word who is working on globally systemic maps of risk, please say who

    Let's examine the view that the 21st C needs wholly different risk analysis.


    13 years ago I met what may have been the last business school leader to systemically understand risk - delighted to be emailed with bookmarks if you feel such people are still permitted to head business schools
    He used to say Chris: the number 1 dynamic of human relations
    systems is degradation- even the most perfectly productive system is tensely calibrated so that it will tear relationships apart unless leaders are stewarding its context with great love and openness. I worked as a senior visting fellow at his bussiness school for 4 years. Unfortunately, when I applied for the first professorship of branding, awarded at his school, thye syllabus of connecting globalsiation risk and communications identity was too much for fellow academics. And as our head of business school was in his sixties, he was suffering from increasing internal politics. Perhaps if he had been ten years younger, we would have opn sourced a globalsiation risk syllabus by now. Instead today, the first thing this blog can do is commemorate every global disaster by trying to learn systemic clues from it. The least we can do for people who have perished is to map how to prevent repeat disasters of exactly the same environmental meltdown


    I have been concerned about systems since 1984 when my father and I co-authored a book on
    Death of Distance. How globalisation*localisation of networks is a system*system revolution of a scale and simultaneous shockwave to econoimes*societies never previously experienced by our human race. Given how few people have even tried to map risks of one human system's trust-flows transparently, it is not clear that any of our 6 billion beings will survive the 21st C due to system*system risks. It is clear by 2024, we will know whether we will; one way to know is to see what quality of disaster learning has been distributed transparently to all cooordinates of the globe by then. In our book, we also timelined 2005-2010 as the most critical years in starting to see what a revolutionary new syllabus of risk needs to be valued as well as taught at every age group and up from every community's culture and greatest need.


    You should never ever let any big decision maker loose, unless you want them to blow up risks, unless they have been trained in systems and
    exponentials. We now have crises not only at separated geographies of democracy but at democracy squared, cubed and higher order levels of global*local survival of freedoms and happiness (access to productive and demanding relationship systems transparently spinning true purpose and collaborating sufficiently with other transparent systems in trade that evolves economics of abundance instead of 20th century externalities and economics of scarcity). Unfortunately in electing people to public office or to power over any of the world's largest corporations, we do not yet test whether these leaders lack of systemic understanding and transparent care may be their and our greatest risk. I have no idea how we change this other than trying to spread learnings about disasters in a way that does not blame anyone- we invite everyone to learn what nobody has wholly understood before. Why business schools have failed to pioneer this most valuable curriculum is an issue that sustainability investment circles are earnestly posing -please help us survey where these circles are forming

    If you have any fast track questions or concerns about what you have just read, please mail me at - include valuetrue in subject line. Thanks! Chris Macrae

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    November 06, 2005

    How networks square their invitation power 

    Three years ago when I met Harrison Owen in Washington DC- I became obscenely interested in his view on invitation processes. If you are getting people to spend their real time joining you from all corners of the earth to develop a network's future- make sure they come because of the same invitation, the biggest challenge they all want to resolve. This is innovation and communication's greatest competence at least in the future where networks are far more valuable than organisations that beleive they can ring fence their sector's responsibility to all societies. So today I make no apologies for asking anyone who feels involved with beyond branding to customise this invitation which comes from another network I love as the new born baby it is. By all means edit The DC invitation; we'll display alternatives here.
    But if you feel involved with BB, take some time, and start issuing an invitation to the network you feel most connected with in a way that can also interconnect BB and DC. Or ask me questions at - include valuetrue in subect line as a way of penetrating spam

    Examples of The DC Invitation to Networks of Knowledge Workers or Democratic change movements for 21st C humanity

    Dear Linkedin Friend

    I am writing to linkedin friends to see if this invitation resonates with each of us. If it does, what network or contextual change movement around you might be most interested in seeing how to connect with the Washington Invitation

    chris macrae DC phone number 301 881 1655

    The Washington DC Invitation: Democracy for Knowledge Worker Architecture

    A week ago, 200 of us spent 4 days learning this multidisciplinary view on the future economy of organisations. We’d love to network with other cities or with groups who are interested in co-agenting how their systemic approach –be it related to human skills development, communications infrastructure, measurement of risk of sustainable value etc - to organisational architecture interfaces with suitable other approaches. (Most organisations that could benefit from transformation cannot sustain change with just one expert approach)

    There are 3 types of maturing of organisations, each needs to be supported by a different cluster of systemic methods to compound the greatest wealth productivities of knowledge workers and context.

    1 Organisations that are already great places for knowledge workers and which are loved by the societies they most impact

    2 Organisations whose leaders do not yet know how much more profits they could compound over time by designing hi-trust relationships between knowledge workers but could be convinced if guided to suitable benchmarking cases and introduced to the missing cluster of systemic approaches need to transform their organisation’s productive and demanding relationships and purposeful exponential

    3 Organisations whose leaders are not interested in sustaining future profitability or attracting great people over time because of speculative or other issues which make the short-term most important to them.

    When it comes to type 3 organisations, Bill Taylor editor of Fast Company explained they have usually stopped working with customers on the most vital future meaning to society of their sector. David Weinberger talked of decision-makers paralysed by fear driven by artificially narrowing a sector’s risk responsibilities or professional silos, instead of organisation-wide love of sustaining open purpose and knowing that the most valuable innovation over time flows through transparent conflict resolution. With all the disasters we have seen across the globe, communities and their public media are going to need to stand up and question (eg Weinberger’s Million Person Webs

    Humanity’s challenges in the next 5 years of globalisation are bigger than any one city-located network can resolve. That’s why we invite your correspondence on how the network you value most could interface with ours.
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    November 05, 2005

    Newspapers’ worst episode ever 

    There are some entries floating about the blogosphere on the fall of newspapers. Comments have included attacks on poor standards, and the failure of to adapt to a more era. I offer another explanation, since I know many good, frustrated journalists whose pieces are : the fact that eight to eleven are the ages that the reading level is set at, depending on nation.
       My work at Lucire shows that you can target a 30-year-old’s reading level, and assume intelligence. Too many of my colleagues in the media have forgotten that the public prefers to be treated as intelligent creatures with fully functioning brains. Now, who wants to deal with a which assumes you are thick?
       It comes back to reciprocating respect, something that some newspaper are incapable of doing. The lesson extends to all , in all sectors—but particularly poignant in an era of a few rotten eggs being exposed for fictionalizing and . Newspapers are an easy target given the age of their brands and their traditions (the older the brand, the easier the target when things go wrong, because it is more identifiable)—but they do highlight a lot of what has been going wrong.
    I don't believe it's fair to say that journalists "have forgotten that the public prefers to be treated as intelligent creatures with fully functioning brains."

    A general-interest publication has to respect its readers, but its writers shouldn't assume too much -- particularly that readers will have previous familiarity with whatever it is they're writing about today. If you're covering a court case, you can't assume everyone's read every story you've done on it up until today. You can't assume they know how the legislative process at city hall works. You can't assume they know which countries neighbour Iraq, or what the difference is between a Sunni and a Shi'ite, or why it matters. (Not that every journalist does, of course.)

    Less-than-perfectly-informed is not the same as stupid, but given limited space in a newspaper, they have to be treated more or less the same way. You've got to lay groundwork again and again, every time you publish.

    Also, targeting a certain reading level (I think it's more likely to be between eighth and eleventh grades, rather than between ages eight and eleven) isn't the same thing as targeting that level of education, critical reasoning, or historical awareness. Using simple words doesn't necessarily mean you're dealing in simple concepts.

    That said, I do think most newspapers are getting more superficial, rather than less. It's a natural inclination for a corporation -- when your profit margins are slipping, reduce your quality -- but when you're selling what's fundamentally an intellectual product, following that inclination means starting a death spiral. You'll lose what should be your most devoted customers first.  
    Thank you for your feedback, FYJ. The distinction you make is important and it’s one I largely agree with: of course a court reporter (using your example) should not presume the reader understands the niceties of the law. However, I notice there is enough superficiality in today’s newspapers that presume some level of stupidity, particularly in areas away from “hard news” (e.g. lifestyle, human interest).
       Perhaps this is still a national thing—generally I find articles in your country better written than the pieces from New Zealand, where I am as I write this. You can still count the number of days I spent in Canada using your fingers, so I hardly come from an informed perspective—other than reading articles online from your nation.
       The eight- to eleven-year-old comment is, sadly, directly from journalists ordered to do that by editors; I realize this is your field, too, but perhaps Canada has a higher standard? The younger age was told to me by an American reporter; the older one was from a New Zealand counterpart.
       And sadly, I do see this reflected here in journalists’ or editors’ presumption of a reader’s education, reasoning and historical awareness—regardless of the section the articles appear in.
       I am totally with you on your conclusion. This was why I stopped subscribing to newspapers in 1993. The lack of in-depth research and a relative absence of international stories—it got as far as a third of a page in The Dominion—turned me well off. The sad thing was that the effort wasn’t invested into a strong local coverage, either: replace journalist with press release regurgitator or sycophant and you would come close to what I saw in the early 1990s.  
    I dont think freedom of speech exists in journalism any more, anywhere that mass audiences still reach. My father's last column in his seventies was called Heresies a topic he is a globalisation leader at raising revolutionary questions around - see his 70s and 80s adventures in this. But all his best questions were sub-edited out in case they angered advertisers.

    Of course we welcome sightings of all journalists who breakthorough with human contexts they care so much about that they rise above the media system's dumbing down prejudices  
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    The President on Brand India 

    I have long been a fan of what , the in , comes out with each year. This time, the President of has taken things further, by saying that the country should lead the world in fashion technology at the Institute’s convocation. ‘This will enable India to tread its own path instead of proceeding on its beaten path,’ he said, and achieve an target of US$70 billion, not US$23 billion as projected for the next five years.
       A lot of this comes from of thought and a sense of values that I always see from India, which leaves me in little doubt that the nation will achieve its target.
       Interestingly, President A. P. J. Abdul Kalam used the term ‘ India’, which to me signals his thinking of the target as part of the way India will represent itself to its . If that was the case, then this seems to be integral to the way the nation would itself: ‘Researchers in fashion design should be able to study the psyche of new generation men and women and create colour, texture and shape to suit tastes based on the wealth of our native hidden in every part of the count[r]y.’ There is recognition of past and present in that quotation, without looking too much at the former.
       Of the nation-branding exercises I’ve examined since the 1990s, this is one of those rare times that the premier himself has spoken of one, and delivered a speech that seems to be part of an expression of its .
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    November 04, 2005

    Ask not what your world can do for you 

    I’m going to keep this brief as Chris’s post below is important. He asks, ‘Why is it so hard to find people investing in what 6 billion people most ?’ The answer, sadly, is: ‘Follow the money.’ are there to continue the world on a destructive path, to preserve the interests of the few. However, the difference between 1995 and 2005 is that we can do something about it today. Every one has email. Every one has a voice. There is more power in one person with an email account than, oftentimes, a whole corporation trying to change the minds of today’s smarter . It means you can have a say. The question then becomes: are you willing to act?
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    Branding & Blogging the biggest questions human beings need to ask 

    Since 1984 we have forecast that 2005-2010 needs to be the world's biggest question time - otherwise globalisation will spin something that destroys the sustainability of more and more disconnected societies. And even if you feel the failure to colect the biggest questions for humanity over the next 5 years will be a smaller missed opportunity than that, what have we to lose if you see a question you would like to explore

    q CM1 My number 1 question I would love to co-guide bloggers and people around- why is it so hard to find organsiations investing in the 500 biggest needs humanity has for the future? I know of only about 12 organsiations that I have so far found and only 2 of those are in the world's famous league of biggest corporations

    Ways you can help:
    fill up the catalogue beyond the first twelve I know how to help people bechmark at future500

    Explore these possible answers to why, or help me find other answers:

    The addiction to marketing added cost such as a billion dollar ad budget for image-making and nothing much on reality-making

    The loss of national democracy to global power - as Tony Blair wines today , no nation's politicians can afford to be seen to be forst to lead the way out of climate destruction, because then global comerce would move to nations who were less inquistive

    The failure of academia to honestly recognise that the greatest sector innovations for world societies involve transparent conflict resolution at least as much as inventing new product things. This is the big new game of networking and service economies as entrepreneurial revolutionaries have been debating since 1976 but many professionals have edited opposite scripts around

    Ask the question again: Why is it so hard to find people investing in what 6 billion people most want?

    Wrong maths: correct this
    theoretically, at Exponentials and identifying human participation all round 10-win multiplication
    educationally by co-editing value family blogs
    popularly through democratic learning games : 1 2

    Corrupted valuation systems towards volatile interests of speculators

    DoD- Leaders who don’t have time or context to be systemically confident that people networks multiply value of service & learning economies

    Preneur revoluition 2 - Professions that separate their own business case from what sustainable investments most needs to iteratively explore

    Questions! welcomed mail - to bust spam include valuetrue in subject
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    Future 500 

    We have started to catalogue the 500 organisations investing in futures peoples beleive in most. If you have a nomination do drop by at Future500 or mail me at - mention what link you want made to you if our community agrees with your nomination as one of the 500 most valuable fuitres we could all be working around or being societal or individual customers of.
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    The old v. the new 

    Sooner or later, if we just keep quoting each other’s blogs, we might wind up with very little content indeed. But this one I couldn’t resist, as referred to me via Hugh MacLeod’s Gaping Void blog: Kathy Sierra on the old and new ways of business and promotion. Well worth it. And simple enough—why don’t we all do it?
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    November 03, 2005

    How to save GM’s brands 

    It’s clear that in the needs a lot more . It’s totally possible—one idea would be to eliminate the and . Saturn has become just another inside ; and with Chevrolet doing performance versions of its cars, Pontiac becomes irrelevant.
       An alternative, since it can be argued that each has its niche, is to use many of GM’s foreign companies—, , Chevrolet do —as suppliers. is already selling three lines of cars (Aveo, Optra, Evanda) through Chevrolet in Canada, so why not replace the Pontiac sedans with a full line of Holden’s VE ; and have Opel and Chevrolet do Brasil supply import-favouring Saturn buyers with Corsa, Meriva, Astra and Vectra? Federalizing these cars will be cheaper, and all that prevents this from happening is GM’s internal political fear of having foreign products infiltrate regular proceedings.
       The evidence is clear: the Japanese are doing this better—, and developed outside are fed in to the domestic market—and they are leveraging their costs. Pension plans aside, the failure for GM to leverage foreign units has led to its current financial woes.
       Why have them, if you aren’t using them? And why not use them, when the alternative is closing down entire GM brands and firing even more GM people?
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    The Yanks have their knives out for Crocodilla 

    The Daily Mirror is upset by American criticisms of Crocodilla, a.k.a. the second Princess of Wales in my lifetime. Should this tabloid be upset? I do not think so: the Windsor has been tarnished not by HRH the ’ admission of an affair to David Dimbleby, but by failing to be honest since the days of ’s funeral. It is not as big a gaffe as the Nazi uniform gag of HRH Prince Harry. Did the Duchy of Cornwall not announce that Camilla would never be titled the , to appease Di-hard fans of the first Princess Charles? We then found out that that was a load of bollocks. It’s a House that seems to dodge responsibility—and then wonders why it is out of touch with the public. HM King George V seems to be the last one who understood the need for a strong brand, when the Saxe-Coburg-Gotha renaming was part of the family’s last makeover.
       The former , called variously the Frump Tower and the Royal Bore, faked the whole aristocracy thing prior to her marriage—I’m sorry, but from where I stand, you don’t have the lineage. Diana had. And yes, folks, this is coming from a writer who prefers a constitutional to a republic (under certain circumstances), and actually agrees with the Prince of Wales on numerous things.
       Rather than realizing the slip-ups of some very bad public relations within the Royals, the Mirror seeks to act like a rottweiler and says that Americans have ‘the worst taste in the world!’ Sorry, Mirror editors: we British invented ’s hairstyles and the . Lapses in taste are certainly not exclusively American. Just ask Mrs Prescott.
       Analysing why the Princess of Wales has confronted American opposition would be far more fruitful if you wanted to retain readers to the Mirror brand. No surprises that the are gaining influence.
       And if you dressed badly coming to my house, be prepared for comments: you put yourself out there. Crocodilla is public property now. It’s what she’s married in to. The Mirror seems to have forgotten the whole idea that there is a single planet and that borders are as artificial as the Princess’s sense of class.
       The positive side is that monarchists will worship HRH and HRH —doing heaps for the Windsors’ humanity by telling folks she is —more. Brand is as important for royalty as it is for corporations and the youngest generation has amazing potential to repair the damage. By their strong examples, they are already doing it.
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    Help brand your collaboration city on the map of 21st C knowledge worker democracy 

    We're using a blog - collaborationcity - to open a survey around knowledge work, and its systemically different synonyms from city to city

    Here's why and how you can choose to help open up this global economy need to relate

    Over the 30 years our investigative journalists have been questioning entrepreneurial and networking revolutions, we have observed different cities are integrating into the new worldwide economy with differently named constructs, customised to the most urgent contextual questions from their netizens or industry sector's transformations. We seek to map constructs that interface each other in developing healthy economies and societies permitting productivities and demands of all peoples to flourish in love of win-win-win diversity not globalisation of lose-lose-lose fear.

    1 name a candidate construct that emerged out of your city
    2 if you want to claim the open right to edit this construct and how it links with constructs around other gateway cities relating to the language of global win-win-win network economics, please do

    Examples of terminology intefaces we are seeking co-editorial support of at
    Knowledge Workers movements & their gateway citiesClaremont – Knowledge workers flow
    DC Organisational Democracy and open space transformation & economics of unseen wealth
    London Sustainability Investment and preneurail systems of network economics & future history storytelling of world service public media
    Delhi Gandhi: community-up economics, be the change (personal community-up change)
    New York – Initiatives connecting people in making a difference, grassroots-up development economics
    Melbourne Global Reconciliation
    Cape Town – Deep Democracy
    Toronto Transparency, and net generations and glocalisation documentarymaking
    Verna Allee city – Value exchange theory
    Philidelphia – 21st C quality systemisation
    Boston – Organisational learning
    Bahamas- Carnivalise beliefs in open workers participation
    Almeria Architectures for Photosynthesis power
    Atlanta Mount Sustainability & Business cases that value life wholly, networking the internalisation of externalities
    Several hundred collaboration citizens are now talking with various East/South universities intent on developing an open transformational business school. It is hoped that cities will interweave their open (cross-functional, cross-cultural lenses) in a wholly different management map from that of the 20th C separation lenses that so many MBAs got inculcated in as global accounting's business cases rached ahead of valuing life's sustainability at either a systemic level or a network= system*system level. What Buckminster Fuller warned as failing mankind's final exam. As we have seen compound with ever gretaer risk each year of this century: The mathematics of waves revolves round an exactly opposite maths from that which global accountants spreadsheet additively and addictively.
    chris macrae
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    Coke was it 

    My colleague and spiritual brother Stefan Engeseth says that Coca-Cola could stop its monologue approach to advertising and embrace its customers. Plus, he argues, has been overtaken by Cola in one respect: the packaging. It’s not Stefan’s main point but I could not resist quoting him: ‘The shape of the bottle is model[l]ed after who has better curves than Coke. Which contains more plastic is … a hypothetical question at best.’
       The post is here.
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    Is it worth trading with Red China? 

    While pursues a free-trade deal with Red , and not countries like the United States with which we supposedly share our values, it’s worth bearing in mind what New Zealanders might face: by Red Chinese authorities as part of a deal. It’s in The New York Times and quoted in part at Mr Peter Begley’s Business Ethics & Social Enterprise blog.
       Some may say these are isolated incidents, but a “country” whose diplomats are quite prepared to hurl insults, has an absymal ’ record, and has figures that I have always doubted just might not be worth the risk.
       Still, the incidents recorded by the Times are hardly gruesome: some children are kidnapped so that their organs can be harvested.
       Will we endorse the importation or purchase of some Red Chinese goods without checking the companies’ background? Or even if a background exists? It is up to consumers as much as corporations to signal that we do not want to deal with companies that lack —and that can compel Red Chinese firms to get their act together. It’s our choice.
    I think blasting china for whatever it does is a good way to be assimilated into the "upper class". Otherwise your yellow skin will forever ban you out. I know couple of chinese doing that. Whenever they attack China, they found themselves suddenly surrounded by sympathy and get "adopted" by the whites, and they like the feeliing! So they just get addicted to it: the harsh they can be on china, the better they can appear in front of the "upper class".....
    And it is totally natural! cause human being needs the feeling of being liked and approved!  
    Since you are “anonymous”, unwilling to put your name to your case, and do not know me, it’s also fair to say that your assumptions are completely wrong, and it’s humorous (well, actually, sad—for you) to see how very far off the mark you are.
       When someone puts himself out there with one’s real identity, and then gets blasted by the likes of you, who can’t put up a reasoned argument, then it proves my point further. The Red Chinese strategy, of course, is to abuse in order to hide. Anyone who has no rationale will do this. Well done, you have used the Politburo’s playbook well. People with reasoning don’t need to get personal. They debate. You, on the other hand, don’t debate, but mount a personal attack that is so erroneous that it hasn’t even touched me emotionally.
       Let’s look at your points, assuming you have any while attacking someone’s character. It may be helpful for our other readers, anyway.
       First up, I don’t blast China. I blast the Politburo in Beijing for economic mismanagement. I believe in a one-China policy, but one that tends toward the idea of a free Chinese nation. My yellow skin is the source of my pride, thank you very much, and my lineage is longer than most of the white royal houses’. Probably longer than yours, too, because if I may make one assumption, you seem like the sort of 1949 sympathizer who was ordered to write that by Beijing against a member of the former “ruling class”. Well, you do what you have to survive. I feel sorry for you.
       My skin and my lineage have not disadvantaged me in the circles I am in, but it sure sounds like you write from a position of shame, shame, shame, where you feel that Chinese like me look down at my own reflection. Wrong.
       I don’t associate with Chinese who are not proud, or have forgotten their traditions. Or any person of any race who lacks pride, for that matter. Your message alone suggests you have very little knowledge of your traditions of deontology, and I have to force myself to write in the sort of language that people like you understand.
       So wake up, “Anonymous”! For I don’t operate in your presumptive, abusive manner. No real Chinese does. I retain my language and all my companies are run in a Chinese way—clean, uncorrupt, and Confucianist, not dirty, insulting and prejudiced.
       If the people around me don’t get Confucianism or indulge themselves in chemicals as “medicine”, then I will see an opportunity to share my knowledge. If you haven’t noticed, New Zealand has a liberal government and there is no “upper class”. In fact, I do myself a disservice with the political establishment here.    And now you’ve discovered that there are people who can debate.
       I don’t need to kiss anyone’s hind end because my success speaks for itself.
       I don’t need any class to read this blog because I am provoking exactly the sort of response I wanted. Thank you for proving my point.
       And there is nothing stopping you from writing about what the Red Chinese do right as a counter-balance to my post. They don’t get everything wrong. Why didn’t you champion them? Unless, of course, you find it more second-nature to get personal rather than find things to support your political viewpoints. Sad. Very sad.
       We could have compared notes on this blog for the benefit of all and you could have had your day in the limelight. But no.
       If anything, you have poorly served your own viewpoints by not backing them up.
       Or maybe you have not been around people who prefer to stand for justice and think negatively of others. If you are sticking up for a bunch of peasants running the Politburo and pretending they have class, then I am not surprised. That is fine. I’m just trying to shake you out of your sheer and blatant ignorance, now not only of what is happening in Red China, but of who I am, and what I “need”.
       Ah, how wrong ignorance can put some of this blog’s readers. “Anonymous” proves my point about the sort of “freedom” the Chinese really live under—so what would you rather have, readers? Freedom to criticize, or an agenda where personal attacks are de rigueur?
       Long live Chinese freedom. Long live Chinese pride. May it eventually shine from the mainland. I hope you are around to experience it and to discover your own inner pride.  
    Two days on, and just as I expected: the first comment was from an anonymous writer with no guts to back up his comments. Or a concession that he was wrong. And one who seems illiterate, too: posting many hours after my little piece on the Princess of Wales that alone weakens his attack.
       I don’t know whether to laugh or cry: to laugh at how distant from reality he was, or to cry at the very sad state of affairs within the Reds’ zone. Which is the sign of assimilation: my independent thoughts and sense of self-pride, or his brainwashing by the Reds that his own kind is inferior?
       This might make a very interesting blog post. We shall see.  
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    November 02, 2005

    Join our 5 year mission impossible groups 

    Back in 1984 our & Britain's senior futures storyteller & economic adviser explained how 2005-2010 would be the last 5 year the people could restore sanity to globalisation. Beyond Branding Missions include:
  • reforming any global brand that believes a billion dollars ad budget a year on image-making is more important than reality-making
  • devaluing biggest brands that compound conflicts between their constituencies
  • requiring governments to put an end to sectors that are externalising communities with the poorest knowledge out of existence, whether they know that's what they are exasperating nature to wave or not

  • We have teamed up with the world's most diverse transparency communities-connected by the democratic concern that everyone simply sees the risks and opportunities valuation exponentials at Our aim to start hundreds of games and blogs that you can choose from. See one you like: ask for permission to replicate the contents you want at another blog or web. Join the most valuable collaborations in the future before our human race is history. Tick Tock
    Draft under continuous editing - come back to see!
    • Connect your collaboration networks- November’s example Democracy Cubed:
      • Washington DC's Organisational Democracy of 200 Opinion Design Leaders assembling around Tracy Fenton Times
      • South Africa's Deep Democracy Conflict Resolution alumni of Myrna Lewis and various Sustainability Institutes that are reforming MBA courses to have a future worthy of human being's life-resource Times
      • Carribean's Carnival Democracy - mapping the most passionately intense co-workers Participation- designed out of Roosevelt’s research in the Bahamas- how much more efficient is carnival agency to live a brand with than ad agency's spends
  • Fantasy Wealth – vote for sustainability indices of global markets sectors
  • Fantasy Cities- vote for cultural dreams a city’s diversity could be evolving?

    Here are some more of the resource valuetrue transparency communities have been developing as we map the exponential valuation of markets’ and societies’ futures. We map organisations as productive & demanding relationships spinning future exponentials up or down depending on contextual purpose being conflict-free or conflict-ridden; and global*local networks as systems*systems whose consequences by 2024 will determine the lot of many generations to come for good (6 billion beings participating in a footprint that enables everyone to make their difference) or evil (a world where people’s lives are subject to Orwellian hidden powers and nature’s fury is increasingly random but also bound to terminate communities who are already poorest first)

    Consequences of exponential valuation of organisation as productive & demanding relationships spinning round gravitational purpose
    Co-edit blogs
    ask citizens biggest questions out of every ClubofCity
    -hot city networks : clubofDC ...Club of Pakistan United

    Critical response applications – Disaster waves: Pakistan, Orleans, Tsunami; Disaster Plagues: Bird Flu; Disaster terrors: 9/11, 7/7, Madrid, Bali, Delhi, Russian School

    Help us Catalogue the 200 top colaboration networks for humanity's harmonious evolution

    Help open source the new systemic modules of
  • value education -how do they interface with each other as opposed to old porofessions that separated their own business case and left the devil to take the hindmost
  • Sustainability investment
  • The Media we get

    Background Resources our Future History networks have been co-editing over decades:
  • Entrepreneurial Revolution (readers circles since 1976)
  • Death of Distance (future histories of networking since 1984)
  • Exponentials – explore 2005-2010 as crisis years of the globalisation we compound
  • Valueten
  • Economicstimes –abundance or scarcity depends on whether economics transparently models multiplication instead of separating everything in bottom line addition- 21 yeas of questioning will we get rid of macroeconomics’ political games in time for globalisation to connect goodwill between 6 billion beings instead of compounding badwill

    Do you need personal guiding around above? - email -include valuetrue in subject please to ensure we don't miss you in the spam waves we get.
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    North American car news looks like That ’70s Show 

    These clips are not from 1975 but from yesterday’s Globe and Mail:
    Toyota Canada Inc. outsold Ford last month and came within a whisker of nudging the Chrysler group out of second spot.
       Sales of Civic compact cars by Honda Canada Inc. totalled more than sales of Ford and Chrysler passenger cars combined.
    It’s not just about the wrong type of , but about that have failed, consistently, to look after customers anywhere nearly as well as the Japanese companies’. While SUVs were doing well, customer service wasn’t job one among the US Big Three. Finding ways to create more fuel-efficient vehicles was not on the radar. Meanwhile, in a repeat of 30 years ago, the Japanese were making cars that spoke to consumers’ interest in long before gas prices hit a new high. They might not have thought would ever become mainstream, but they have been rewarded with good karma. itself might have been able to overcome the bad karma of being part of the Japanese war machine in the 1930s. (Honda never was.) Both are poised, once again, to win a new generation of consumers.
    I completely agree. For a while now I have thought that the hybrid pioneers would be capturing the market. One could say it was almost inevitable.  
    Excellent point, English Guy. A good deal of it, too, is the same American automotive obsession toward larger and longer—it worked in the 1950s, the 1960s, the 1980s and the 1990s; but every now and then there’ll be a crisis that shakes them back into line with the rest of the world. We will have another 10 years of American cars looking ‘European’ and downsizing (e.g. Mercury Milan, Chevrolet Cobalt) before it all goes horribly wrong again.  
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    November 01, 2005

    Changing DC : I'd like to teach the world to network... 

    thru our 21st C, its the collaboration thing. It became clear last week that DC democratic peoples need to free themself from that type world trade dismally known as the Washington Consensus

    so let's make a game of Democracy Cubed, and see if that's enough to transform the consensus out of all the conflicts it has accidentally spun globalsiation through. Here are 3 open source multipliers, now the rules are easy peasy. Just imagine the child's game of connecting the dots- which networks could collaborate transparently with any of the network emergences I have begun to trace below- I wil return at the end of the month integrating all your answers as well as those from another 100 groups who "like to teach the world to network collaboration for and by peoples"

    thanks for your consideration, chris macrae Dc phone 301 881 1655

    DC's game of value multiplying networks
    -eg Deep Democracy*Carnival Democracy*Organisational Democracy

    Deep Democracy revolves round Myrna Lewis. Her multipiers include:
    -alumni networks of certified Deep Democracy Hosts

    -Africa's children communities, starting with thoise decimated by HIV

    co-agency perfect teams comprised of people who each bring one systemic approach to colaborating round the world's largest conflict resolution challenges

    sustainability instituites at eg University of Stellenbosch 1 2

    Carnival Democracy revolves round Roosevelt Finlayson. His multipoiers include:
    people cultures of Bahamas and region

    university research at

    Exploring how carnival agency multiplies greater value for some corporate identities than ad agency

    Organisational Democracy revolves round Traci Fenton. Her network multipliers multiply round:
    toolmakers for OD including
    Correspondents for OD including : The Take*Fast Company
    Humanitarian connecting networks including Giving Global
    DC 1 2 Democratic networks that may include: Aiesec (DC branch), Ashoka, OpenSpaceWorld,...
    Cross-Culture Networks - eg connecting Kyoto *
    Specific country's peoples interests - Haiti
    Artists networks -

    Come back we will be developing the mapping trails as we verify which linksin first
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    Google Ads and their effectiveness 

    I came across this on Johnnie Moore’s blog, citing AdPulp:
    This year, Google will sell $6.1 billion in ads, nearly double what it sold last year, according to Anthony Noto, an analyst at Goldman Sachs. That is more than is sold by any newspaper chain, magazine publisher or television network.

       I am a huge Google fan. I am one of those who believe that Larry and Sergey can do no wrong. But I wonder about the strength of the small Google ads.
       Some of my online properties host them, so we make a few bob off them. But are their strong? I hardly click on them myself, so I wonder whether I am in a minority.
       What I do like is that they take web ads away from the ‘Let’s make these look like print ads’ mentality. But let us not underestimate the power of the visual in -building. If clickthroughs are low, then they had better be good brand builders, complementing the other efforts companies do. The same-again appearance doesn’t really work for me. Is there a compromise? I wonder. Something that has the colours or the appearance of the advertiser’s visuals, but the contextual nature of Google Ads.
    Changing the color of the ads would be problematic, considering Google's stated intention of clearly differentiating between paid and "organic" content. That's why paid ads don't get mixed in with the organic listings on Google's results pages.

    However, when it comes to AdSense (the ads that appear on content sites rather than search engine results), Google allows the site owner to make many changes to the look of the ads, and actually recommends using colors that make the ads blend in with the page's design. You're still required to keep the "Ads by Gooooooooogle" note visible, but they're clearly allowing site owners to blur the lines between content and advertising a bit.

    Regarding branding, pay-per-click ads can serve that function whether they're clicked or not. That's why it's not uncommon to see a given site showing up in both the organic and paid sections of the same results page. The ad isn't there because the site owner failed to notice that they were ranking well for the keyword phrase; they're just getting their name onto the page as much as they can, with the understanding that most users are more likely to click the organic listing than the ad, so they're not likely to go broke on those ads.  
    Thank you, Qwerty: very interesting to learn this viewpoint and to understand some of Google’s rationale behind the ads.  
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    Business can be warm 

    This is a plug for Beyond Branding co-author Johnnie Moore’s , which he wrote with eight others, called More Space. The book shows that need not be a cold, hard place. Amen to that!
       Of course we here at Beyond Branding are happy to plug other books. If one has knowledge, one should share it. Which goes on to why many and are doomed to failure in a world with and : painting a world-view where only they and their sister exist, but which no one actually believes. If I want a fictional world removed from reality, I’ll see The Lord of the Rings.
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