Thomas's chapter: Leadership branding

Thomas Gad

Thomas has worked on brand development, communication and advertising for some of the best known companies in the world, including Nokia (including the creation of the famous slogan “Connecting People”), SAS, Procter & Gamble, Compaq, Microsoft, Telia, SEB, and Nordea. He was international creative director at Grey Advertising for 17 years. In June 2002 he founded a new branding and communication advising company, Brandflight, with offices in Stockholm and London.

Thomas has developed a unique four-dimensional method of creating, transforming, and maintaining brands and published this in the book 4-D Branding, with foreword by Sir Richard Branson (Financial Times–Prentice Hall, London 2001). His latest book is Managing Brand Me—How to Build Your Personal Brand (Pearson–Momentum, London 2002), a book he wrote with his partner Anette Rosencreutz.