Beyond Branding


Nicholas's chapter: A Brand of Enlightenment

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"Beyond Branding" is written by members of The Medinge Group

Nicholas Ind

Nicholas is a writer and brand consultant based in Scandinavia. Previously he ran IconMedialab’s brand consultancy arm in Sweden. Using Thomas Gad’s ‘Brand Me’ technique, he defines his personal mission as ‘to help organisations achieve success by focusing and enhancing the passion, commitment and fulfilment of people in their working lives.’

Before he joined Icon, Nicholas had his own branding consultancy in the UK, was a Director of a design group and was an Account Director in an advertising agency. Nicholas is the author of six books including The Corporate Image (1990); Terence Conran—the Authorised Biography (1995); The Corporate Brand (1997) and Living the Brand (2001).

He is a former director of the Design Business Association, a member of the advisory board of Corporate Reputation Review, the editorial board of the Journal of Brand Management and is an Industrial Fellow at Kingston University. Nicholas has a degree in English and History and a postgraduate degree in business from Strathclyde Business School. His site is at