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Beyond Branding is written by members of The Medinge Group

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December 28, 2005

A world without time 

A friend of mine records her, and sometimes her husband’s , and this one came across as quite inspiring:
[He] dreamed last night that he was trying to get the people of the world to forget everything they previously knew about “”. There would be no more dates, hours, years … He had convinced me easily but was going out into the world to try to get this to happen. Interesting, huh? He felt it would change so much.
It would certainly get us over the mentality. are almost like that—unlike and , there is no fixed In fact, some online magazines are the same. When they come out, they have passion, rather than fatigue, behind them, because they have been given the time to mature.
   It makes sense in many ways—already are saying they need new models every six months because the novelty of a car doesn’t stay for two years any more. Remove the notion of time, and this would not matter.
   I know: some of you are thinking ‘!’ Perhaps so—but I know that we have sacrificed for time in this day and age. And we keep saying that we want more trust in our business and personal . If we weren’t so ingrained into an society, we might rediscover that level of trust once more.
   What else is preventing trust?
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