Further to our earlier post on Star Trek and a group of fans’ brand evangelism in making a new series themselves, Trekkies may be interested to know that the New Voyages site has had a nip–tuck and is far more comprehensive. Earlier readers will know that Walter Koenig, from the original series, had guest-starred; the latest news is that George Takei will guest-star in an upcoming episode in his original role. More of the original writers are coming on board, too—showing just how real fan-driven brands are. In fact, brands are becoming more and more guided by audiences, not managements, and you can’t get clearer proof than New Voyages. (It makes me lament how The Professionals was so botched when revived in the 1990s.)
   Earlier links at Johnnie Moore’s Weblog and John Moore’s (no relation) Brand Autopsy. posted by Jack Yan, 3:50 AM  permalink