In another example of just how ahead we were with our book in 2003, Beyond Branding co-author Simon Anholt is quoted in an editorial today on the Canadian national brand. The editorial is not entirely accurate, in my view—my guess is that successful nation brands and the presence of military service don’t have to go together—but I don’t think Simon’s being quoted there.
   I believe Canada has, at least, some idea of marketing itself overseas, even if the trade mark itself has changed since it first emerged in a nice Old Baskerville typeface in the 1980s. As a tourist, most people express the warmth than I expect. It seems liveable, and certainly more of my Hong Kong compatriots wound up in Vancouver than anywhere else to escape the Communists taking over the place in 1997. Whether this warmth translates to Canadian industry, I would not know for sure—are there Canadian readers out there who can tell me just how real its nation brand is? posted by Jack Yan, 12:01 AM  permalink